Google would have increased the amount it pays to Apple by $ 5 billion to remain the default search engine on iOS.
When you buy an iPhone or an iPad, you notice that the default search engine is Google, a movement that is not by chance, but that within this decision there are billions of dollars involved.
It has been known for quite some time that Google is paying, year after year to Apple, millions and millions of dollars to remain the Search Engine default on iPhone, iPad, and Mac, among others.
And now according to the last investor note, Google could pay Apple, in this 2021, about 15,000 million dollars to remain the default search engine in iOS. It’s a lot of money, but considering that in 2020 Google seems to have paid Apple about 10 billion dollars, the increase is considerable.
This is an increase of 5 billion dollars that Google would be forced to increase in 2021 not to be outbid by Microsoft, which presumably would have improved Apple’s offering from last year.
In view of the large amount of money that Google would be investing in this year after year, it demonstrates the importance of staying first when it comes to search engines on devices such as the iPhone or Mac, which are very popular, especially in the United States. States and Europe.
In any case, both Apple and Google are likely to face regulatory issues in the future with respect to these types of payments, but as it regulates, this practice is likely to be repeated year after year.