MEXICO
Google Wifi arrives in Mexico to compete against Izzi, Total Play and Infinitum; Google will start offering its Google Wifi router in Mexico, with which it promises to provide better internet coverage inside the home.
Cerveza Victoria praises the Mexican mariachi with this strategy. Cerveza Victoria has chosen to celebrate the day of the mariachi by giving an opportunity for users to win a serenade.
Shopping centers in search of their normality; influx grows by more than 70 percent. With the evolution of the pandemic, the shopping centers in Mexico are gradually returning to normality, registering considerable figures in terms of their influx.
Compuwork premieres re branding this 2022 with a new mission and a new television campaign by the Barcelona-based creative agency Drop&Vase, which, following an expansion plan, opens an office in Mexico.
Warner Media Latin America appoints Patricia Jasin as Director of Television Distribution for Latin America, Warner Bros. Entertainment. WarnerMedia Latin America announced today that Patricia Jasin has joined the company as Director of Television Distribution for Latin America, Warner Bros. Entertainment. Jasin will be in charge of the syndication of WarnerMedia’s entire content catalog, including movies, series and miniseries, movies for television, animation products and our library, for all Latin American television markets.
Betterware agree to buy jafra in Mexico and the United States at 255 million dollars. Betterware de México, a direct sales company for home solutions by catalog, announced that it reached a definitive agreement to buy the operations in Mexico and the United States of the German company of beauty products and fragrances Jafra, an operation valued at 255 million dollars or five thousand 355 million pesos.
COLOMBIA
The alliance is born rappi-Adobe Commerce, an alternative for secure electronic payments. To take care of the security of users and taking advantage of its technological platforms, Magento Commerce, the Adobe Commerce platform that creates multi-channel commercial experiences, announced a strategic alliance with “Paga con Rappi” designed to expand the offer of payment solutions to users of the App. This alliance seeks to bring innovative solutions to the online payment market in Mexico and Colombia, initially, and will later be extended to Chile, Brazil and Peru.
U.S
Ericsson sues Apple again: the “war” continues. The Swedish company Ericsson filed a new lawsuit for patent infringements against the American Apple.
Microsoft buys Activision Blizzard; will make Xbox stronger. Microsoft Corp carried out this Tuesday, January 18, the largest operation in the video game industry by offering to buy Activision Blizzard, creator of the video game Call of Duty, for 68.7 billion dollars in cash.
Alibaba cloud analyzed for possible national security risk in the US. Amid a US government review of Chinese tech companies’ dealings with American ones, the administration of US President Joe Biden is reviewing the cloud business of e-commerce giant Alibaba.
UNITED KINGDOM
Boris Johnson’s government announced measures against “crypto ads” that are considered misleading advertising to consumers. The UK government has a plan to update the rules to bring advertising of crypto assets within the scope of legislation regulating financial promotions.
FRANCE
Deezer strengthens its management team with the appointment of Stéphane Rougeot as CFO and Deputy CEO. The global audio streaming service, Deezer, announces the appointment of Stéphane Rougeot as the company’s new CFO (Chief Financial Officer) and Deputy CEO. Stéphane Rougeot has a solid professional career with experience in public and international companies and recognized work supporting organizations in their growth and transformation processes.
michelin is recognized by ADAC as the safest brand. Michelin, dedicated to improving the mobility and sustainability of all its customers through innovative designs and solutions, distributing tires with the best technology and the greatest safety, reaffirms the importance for the Group of raising its standards in quality and, of course, safety. of all Well, it was recently recognized as the safest tire brand by ADAC (Allgemeiner Deutscher Automobil-Club), the largest automobile association in Europe.