In this article, we will talk about AI and use the battle between Google and Microsoft to illustrate the current situation. Artificial intelligence (AI) is one of the most important and revolutionary technologies of our time. However, did you know that its development has been very concentrated and limited? It is as if only a few have the power to create and control this tool that will affect all aspects of our lives.
In fact, it is estimated that there a relatively small number of people in the world who have the level of knowledge and experience to create advanced AI systems. Furthermore, only a few companies accounted for the lion’s share of global investment in AI, with the majority being American or Chinese. And, as if that were not enough, the main AI research and production centers are located in a few cities in the United States, China and Europe, leaving out other regions and countries with fewer resources and opportunities.
But that is not all. AI learns from the data we provide to it, but this data may reflect human bias or discrimination. This can cause the AI to reproduce or amplify injustices. As a result, AI is not necessarily as neutral or democratic as one might hope. It is a technology created by a few, for a few and with a few. But it will affect us all.
Google has announced that it will incorporate generative artificial intelligence (AI) into its main search engine. The move comes after Microsoft did the same with its Bing search engine earlier this year. Generative AI is capable of creating answers to open queries, but it is still in the experimental phase and will only be available to a limited number of users.
Google wants to demonstrate its leadership in the field of AI, after its rival ChatGPT, financed by Microsoft, has taken away the limelight. However, some analysts wonder if Google will have the will to dominate the AI battles. And it is that Google doesn’t have it easy.
For one, it has to compete with Microsoft, which has bet heavily on generative AI and invested heavily in OpenAI, the company that developed ChatGPT. On the other hand, has to deal with the ethical and social challenges posed by AIsuch as respect for privacy, security and fairness. Google says it’s committed to the responsible and beneficial development of AI, but it’s also had some stumbles. Will Google be able to maintain its reputation and innovation in AI? Or will he be left behind in the race for the future?
Microsoft and Google are clashing over the dominance of generative artificial intelligence (AI) in their search engines. But who has more advantage in this battle? Microsoft has a very diversified business, that is, it has many sources of income. Its Bing search engine isn’t as popular as Google’s, but that also means it has more room for improvement. In many ways, Microsoft has a lot to gain from generative AI. And it has the great advantage of having given the first blow, by incorporating the technology of ChatGPT, the most advanced chatbot on the market, to its browser.
Google, on the other hand, is very dependent on its search engine, which is its main source of income. And now, due to Microsoft, it has been forced to react and launch its own version of generative AI, called Search Generative Experience. Microsoft has moved its pieces much better in this play, but that doesn’t mean Google doesn’t have weapons to defend itself. Google has a wealth of experience and reputation in the field of AI, and has a team of experts and resources to innovate and compete. In addition, it has a huge user base that is loyal to its search engine, who may not want to switch to Bing no matter how good its chatbot is. Who will win this AI war? Microsoft or Google? Or maybe there is room for both?
Google has presented several new features for its artificial intelligence chatbot Bard at its annual Google I / O 2023 conference. Notable among them is the removal of the waiting list to use Bard, which is now open to all users in more than 180 countries and territories. Dark mode has also been added to the Bard website, which can be activated from the bottom left menu. Another important novelty is the integration of Bard with other Google products and with third-party plugins, which allow you to interact with Bard using services such as Google Maps, Sheets or Lens. In addition, the use of images as messages has been enabled, so that users can upload photos and ask Bard questions about them.
Likewise, the generation of images with Adobe Firefly has been incorporated, a tool that allows the creation of images from texts or sketches. On the other hand, the tools for exporting the content generated by Bard, whether text or images, have been improved, and code generation by Bard in different programming languages has been optimized.
What is the difference between Search Generative Experience and Bard? Google wants to impress us with its new smart search that answers our questions. But make no mistake, it’s not the same as your chatbot Bard, which is also smart but more likeable. Google says to use the search engine to search and Bard to create.
With all these news, Google wants to demonstrate its leadership in the field of generative artificial intelligence, after Microsoft beat it to the punch with its ChatGPT chatbot and its Bing AI search engine. Will it be enough to convince users?
The new Google tool and Microsoft’s Bing search engine promise to be revolutions in the field of generative artificial intelligence. But not everything is rosy. Can we trust the answers that AI gives us? What criteria do you use to select the information? What risks are there of making a mistake or manipulating us? These are some questions we should ask ourselves before being seduced by the magic of AI. And these considerations apply to both Google AI users and Microsoft AI users.
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