This new measure will enter into force in December 2023.
In 2021, most of Google’s revenue came primarily from advertising, generating $256.74 billion.
Last year Google was positioned as the most used search engine in the world.
This Tuesday, Google unveiled its policy on accounts that have inactivity, where it stands out that in the last two years they do not register at least one login, they will be deleted with everything and their content, this will begin to proceed by the end of this year, so you still have time to do something about it before your information is lost.
The impact of Google globally
Google stands out for being a multinational company of Internet that offers digital products and services, such as search or online advertising, as well as services that have to do with the cloud and the software and according to Statista, as of January 2022, Google sites led the first place among the most visited cross-platform web properties in the United States and in the world, with more than 270 million visitors, it also had a market share of 61.4 percent among the main search engine providers in the US.
In 2021, most of the company’s revenue came mainly from advertising, being 256 thousand 740 million dollars, also in that same year, Google’s advertising revenue sites amounted to 177.79 billion dollars.
Google announces that it will delete inactive accounts
Google has made this decision because it alleges it wants to eradicate security threats such as the spam, the phishing and account theft. According to the company, accounts that have been inactive for an extended period of time are often more vulnerable due to weak security measures. This is because forgotten or neglected accounts often rely on old or reused passwords that may have been compromised, have not set up two-factor authentication, and receive fewer security checks from the user.
It should be noted that not only Gmail information will be deleted, but also Google content such as Youtube either Google photos.
“People want the products and services they use online to be safe and secure. That’s why we’ve invested in technology and tools to protect our users from security threats like spam, phishing scams, and account hijacking.”
“Starting later this year, if a Google account has not been used or signed in for at least 2 years, we may delete the account and its content, including content within Google Workspace (Gmail, Docs, Drive, Meet , Calendar), YouTube, and Google Photos.”
“The policy only applies to personal Google accounts and will not affect accounts from organizations like schools or businesses. This update aligns our policy with industry standards on account retention and deletion, and also limits the amount of time Google retains your unused personal information. Blog.
This decision will help to permanently eliminate the accounts that are not used, thus reducing the aforementioned fraud; however, there may be people who lose all their information by trusting themselves.
Now read:
What sharpness! This is the origin of viral internet audio
Salesperson tired of being entered into his store just to ask for directions; paste viral ad
IMSS dismisses official for “indecent acts” during video call