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According to company data, Apple has sold a total of 27,968 iPhones every hour during 2022.
In 2022, Xiaomi, according to a recent report by the Chinese firm, surpassed Apple’s iPhone in sales.
TikTok, in 2022, was the most downloaded mobile app for mobile devices.
The reaction of a young man has gone viral after an iPhone was given to him wrapped in a Xiaomi box as a gesture for his birthday; video that, on TikTok, already accumulates nine million views.
One thing is certain: the world, now, would be different without social networks, spaces that have functioned as a great link between Internet users from all over the world.
Under this scenario, it is known that Facebook is the leading social network in the market, thanks to its almost three billion users; However, for a few years now, TikTok, the Chinese platform that emerged in 2016, has been getting closer and closer to the reign of Mark Zuckerberg.
Five years had to pass since ByteDance launched TikTok, a simple -at that time- platform that served to create and share short videos, so that, finally, it broke the barrier of one billion users globally.
In the middle of 2021, according to data from Backlinkothe Chinese social network reached one billion monthly users and, in addition, consolidated itself as the favorite of young people and brands in terms of their marketing strategies. marketing digital.
On the other, today, talking about TikTok is talking about the most downloaded mobile application of 2022, a significant achievement if we consider that, at present, they are the smartphones those that govern the consumption habits of Internet users and, above all, taking into account that more than 35 billion mobile applications have already been downloaded, according to what Sensor Tower publishes.
All of the above is explained, given that the emergence and positioning of smartphones (smartphones) have given rise to a great scenario for digital marketing.
Starting from this premise, there is no doubt that Apple is one of the most important companies in history and, in turn, one of the most innovative, a fact that can be verified with each of its releases, from the iconic iPhone, through the iPad, iWatch, the Mac, among others.
A sample of the preference that users have over the “manzanita” brand can be seen in a recent video posted on TikTok, which shows a young man receiving his birthday gift: an iPhone, but wrapped in a box from the Xiaomi brand.
@jrherrer
We are talking about two of the most relevant companies in the smartphone market. In fact, according to a recent report from Xiaomiits sales surpassed Apple by 21.7 percent, figures that speak of great competition.
Today, the situation regarding the shipment of devices has started to stabilize; however, due to inflation, the demand has decreased, mainly in Latin America and the Caribbean, suffering a drop of 5.8 percent compared to the previous year.
In this context, according to data from the market research company CounterpointSamsung is the company that remained the largest smartphone provider in Latin America, capturing 44.3 percent of user preference.