General Motors, one of the great giants of the US automotive industry, does not rule out its return to Europe. A return that will be possible thanks to the rise of the electric car and sustainable mobility. Mary Barra, CEO of GM, has stated that all possibilities are being studied.
Europe is the second largest electric car market in the world. Second only to China, the Old Continent already plays a leading role in the transition process towards fully electric mobility in which the automotive industry has embarked. A transition process that opens up numerous business opportunities for manufacturers that are already betting on electric cars. General Motors is aware of this situation and that is why it has once again put the European territory in its sights.
Mary Barra, CEO of General Motors, has made some very important statements in which she highlights the possibility of the company returning to Europe. A reintroduction that means, in the end, the official return of certain brands that left through the back door years ago and left European drivers who love American cars orphaned.
General Motors studies its return to Europe betting on the electric car
“About 5 years ago, we sold the Opel brand to what is now Stellantis and we have no seller’s remorse for an internal combustion business. But we are seeing the opportunity for growth that we have now, because we can re-enter Europe as an electric vehicle player. I am looking forward to it, “said the top leader of GM.
The sale of the Opel brand allowed General Motors to end an economic drain and focus on improving its position in North America and China. Barra assured that “this was a difficult decision for General Motors. But we are united in our belief that it is the right one.”
David Barnas, spokesman for General Motors, pointed out an important detail, and that is that really General Motors did not completely abandon the Old Continent: “We continue to sell Chevrolet Corvette and select Cadillac models, and see Europe as an opportunity for our business and electric vehicles and mobility to move forward.” However, for the common citizen, firms like Chevrolet have long since disappeared from this part of the world.
General Motors and its commitment to the electric car
The Electric car market share in Europe is growing at a fast pace. And this increase in popularity among European drivers is key for an industry colossus such as General Motors to analyze its return to this market.
GM plans that the brand Cadillac offers an all-electric range by 2030. The new Cadillac Lyriq is nothing more than the spearhead of the electric offensive that this iconic American brand will carry out. Mahmoud Samara, President and General Director of GM Europe, assured that in the coming months the company’s plans will be established to determine which models they will bring to the European market: “In the coming months, our team will develop our plans to bring our best products and services to customers in Europe.
Source: Detroit Free Press