Gant already has its sights set on next winter and they have wanted to bet on creativity in all its variants. That is why they have signed a series of contemporary artists as an image, who show off their virtues in the campaign while boast of urban and casual style that defines the brand.
Gant’s new campaign is called The Future of American Sportswear and intends to launch a message of commitment to the future within the framework of new generations and American sportswear. This is what the vice president of the brand, Eleonore Säll, says: “We want to show who the real GANT is: that the brand is heritage and progressive in equal measure.”
– Jeans skinny leather, 799 euros.
– Denim shirt, 119 euros.
For this they have counted on the British poet Sonny Hall, the French actress and model Mathilde Warnier, the Welsh singer-songwriter Joseph Talbot, the cellist Kelsey Lu, the actor and musician Kelvin Bueno and the producer Eliot Sumner, daughter of Sting. All of them young talents who are growing like foam and defining the arts of the next generations.
– Printed shirt (139 euros) and pants together (169 euros).
– Men’s suit with striped trousers (199 euros) and tailored vest (179 euros).
– Ankle boots chelsea whites, 159.95 euros.
All of them have worn outfits signed by Gant, where the relaxed style of jeans, flannel, knitwear and shearling stands out. Also, overlapping combinations inspire us to build looks more elaborate next fall, always maintaining that modern and very current touch of which the American firm boasts.
– Trousers with darts with a checkered print, 189 euros.
– Trench coat oversize of cotton, 399 euros.
Photos | Gant.