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Thanks to the global explosion of K-pop, South Korea emerged as the top fast-growing music market in 2020, according to the International Federation of the Phonographic Industry.
The report says Asia’s music market grew 9.5 percent, up from 3.9 percent in 2019.
Dr. Simi has already become popular in the world, because it seems that granting, personalizing, or throwing a stuffed animal of the character is a way of expressing the value of the Mexican brand to the world.
The character Dr. Simi -an elderly doctor who began to be reproduced in botargas and other distinctive elements of the company- soon became the primary image of the brand along with its slogan “The same but cheaper”. However, over time his image has been adopted and transformed by the Mexicans, creating several versions of the character.
And again the mascot of the Similar Pharmacies gave something to talk about and this time went from the pharmacy to the stage with a version: Dr. Simi “K-pop” made by a fan.
for context: this little guy is called dr. simi and it is the mascot of a very popular chain of pharmacies in mexico, it became a tradition for mexicans to gift an artist this doll whenever they perform here so i thought it would be nice to give one to the boys🥹 https://t.co/gOx59eo7ku
— mara✘ (@needyforyeonjun) July 22, 2022
However, this can only reflect the popularity the genre has gained around the world.
Thanks to the global explosion of k popSouth Korea emerged as the top fast-growing music market in 2020, according to the International Federation of the Phonographic Industry (IFPI), a “organization that represents the recorded music industry worldwide”.
The IFPI published its “World Music Report 2021”which revealed that The global recorded music market grew 7.4 percent in 2020 with total revenues of $21.6 billion. This growth was led by streaming, especially subscription streaming revenue, which increased 18.5 percent; there were 443 million paid subscription account users last year.
The report says that Asia’s music market grew 9.5 percent in 2020, up from 3.9 percent in 2019.
“The year also marked the first time that Asia’s digital revenue exceeded a 50 percent share of the region’s total revenue,” he said.
Asia saw high regional growth despite a decline in revenue in Japan, which had a 2.1 percent decline in revenue in 2020, compared to 2019. Excluding Japan, Asia would have been the fastest growing region. growth with a growth of 29.9 percent.
The IFPI made a special mention of K-pop, saying it fueled the growth of South Korea’s music market last year.
dr simi k-pop
On the other hand, Dr. Simi has already become popular in the world because apparently giving or throwing a stuffed animal of the character is nothing more than a way of expressing the affection that Mexicans or any fan feel for a certain artist. . Although this peculiar custom was born a little over a year ago, it has become a nice way of making it clear to the artists that we appreciate his visit and that he is very loved by the public.
Advertising or simple gesture of welcome to the artists? Although the fact throw a Dr. Simi on stage has become one hit, It is already something that is characterizing the concerts in Mexico and other countries; Now, there is also a worldwide trend to make use of the character and transform it.
As an example of another corporate mascot that has won the hearts of consumers and they show it on social networks, it is the famous bear of the Mexican brand Bimbo.
Without wishing to contradict the industry leaders who consider that the use of botargas to captivate the audience can be considered part of a below the line old man, by not promoting memorable experiences for people, we do take it for granted that sometimes the important thing is not the motley, but what can be done with it in an event or spectacle alien to its space, which it can be amplified in other communication media such as the case of Dr. Simi k-pop.
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