Currently, it is estimated that there are just over 4,950 million active Internet users worldwide.
Within the current context, companies have become increasingly receptive to what happens within the digital conversation, since it is in it that great virality and organic advertising is generated, this due to the growing community of active Internet users, such which is demonstrated by a short video, in which in a comical way it is narrated how it is that a small “lomito” went from living on the street to being a manager of a company, a reason that earned the brand great publicity.
According to data provided in the last report of We are Social, It is estimated that there is currently a growing digital food of more than 4 thousand 950 million Internet users, who have taken digital platforms and social networks as the great window to expose everything that is considered worthy of sharing, an aspect for which this community has great power and impact within the decision-making of brands, firms and even governments.
One of the most important aspects that have motivated the digital conversation to grow significantly is the content related to pets, with cats and dogs being the favorites of Internet users, because this content plays an important role in viralitydue to the emotions that they can generate in the viewers, which is why there are even profiles and all kinds of content focused on these cute pets.
“From living on the street, to being a manager”; “Lomito” gives advertising to the company
Recently, the WSK companyhas won the applause of Internet users, due to a short TikTok, in which it is narrated, how a couple of puppies were adopted by the workers, even comically mentioned that one of them even became a manager, this after having lived on the streets.
However, this is not the only time that a small “loin” provides publicity to a brand, because months ago, a store, Oxxo won the palms of Internet usersbecause the workers of one of these stores allowed a couple of puppies to take shelter from the weather inside a store.
While in New York they prohibited access with dogs to the subway, in the #oxxo they let them spend the night inside the store due to the cold and the cashier feeds them 😘
It seemed to me something very beautiful and human. I bought him a couple of bags of food to give them when he woke up pic.twitter.com/Kw09d9WUWu
— @musicamax 🎶🎙️🎧🇲🇽 (@musicamax) December 26, 2022
Such is the importance of pets on social networks that they have become a protection issue, as was shown in the documentary “Con los Gatos NO”, which shows how, as a result of a video in which they mistreat a cat, which I know the Internet community found a criminal.
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