The well-known Chinese company Peak Technology was rejected by the National Institute of Industrial Property (Inapi) when trying to register its trademark in Chile. The news was released on Monday. All because of the vulgar tone that Chileans give to the word “pico” using it to refer to the penis.
The Inapi resolution, as detailed by the Financial Diaryexpressed that the name “corresponds to a sign that violates good customs and morals, since it corresponds to a vulgar derivation of the name of the male genitalia”. The company will appeal, because they do not find its name immoral.
In addition, in Chile there are other brands that also allude to the “penis” and they are working. But beyond the controversy. Do you know what Pico does?
What Pico has delivered to us in technology
Pico is a Chinese virtual reality company founded in March 2015. They have worked and invested heavily in innovation and research and development. Currently Peak focuses on All In One technology of virtual reality.
In fact, Pico’s best product focuses on your eyes: its new viewfinder. Peak 4. With this, he intends to bring this technology closer to the whole world with a light equipment and all in one, designed to offer comfort in long gaming sessions.