Fortnite has announced his new play with which he intends to win the consumer Latin American, the skin of Chapulín Colorado.
Fortnite is a video game of type “Battle Royale”That manages to bring together more than 50 users within the same game space, where they must fight each other to see who gets the victory. East videogame It has gained worldwide popularity, a figure that shows an increase year after year. According to the graph of Statista citing VGChartz, the video game began with its first million users in August 2017, achieving exponential growth until May 2020 with 350 million users around the world.
The success of the video game, in addition to achieving it thanks to the modality of Battle RoyaleIt was generated thanks to an endless number of marketing strategies and different alliances that we have seen over the years; among them, his appearance in the film of Avengers: Endgame, where Thor appears next to his friend Korg and he defends him from NoobMaster69.
Despite its appearance in the cinema, the video game has also achieved significant collaborations within its virtual space, how was the concert with Ariana Grande, Marshmello, J Balvin, Marvel, DC, and even the NBA and the NFL; Despite this, he still doesn’t seem to want to stop the collaborations as they have worked out quite well for him.
The characters performed by Roberto Gómez Bolaños, also known as El Chavo del 8, Chespirito and El Chapulín Colorado, they managed to be transmitted for decades in Latin American countries such as Argentina, Brazil, Bolivia, Colombia, Peru, El Salvador, Puerto Rico, Panama, among others, in addition to also achieving their reach beyond Spanish-speaking countries, managing to be presented in the United States and Italy among others.
Fortnite has announced a new character with which it intends to win over the Latin American consumer again, with “El Chapulín Colorado“. The video game would launch the skin of the iconic Mexican television character, which has been a benchmark for Latin American comedy programs for decades, and you will be able to access it on November 1 at 18:00 MX; you can buy your favorite objects in Fortnite within the set of The Chapulin Colorado , as well as buying the objects separately.
More agile than a turtle, stronger than a mouse, more noble than a lettuce, its shield is a heart… It is El Chapulín Colorado!
Always ready to save the day. El Chapulín Colorado jumps to Fortnite on November 1!https://t.co/rm1jvvozo0 pic.twitter.com/jWAgp9cqAg
– Fortnite_ES (@Fortnite_ES) October 29, 2021
According to the site of Epic games, This strategy would seek to celebrate the 51st anniversary of the superhero with a heart of gold; Among the outfits and objects that you can buy for this, there will be the retro backpack Paralizatron CH.3000, the peak of the Chipote Gaudy and the colorado agent, colorado defender and other characters.
This skin would join the others with which it has tried to sympathize with different audiences internationally, either for those sports fans, as well as those entering the music and entertainment industry.
Lately the different videogames, especially those of the “Battle Royale“They are choosing to carry out strategies that include characters from movies, series and others from the world of entertainment within their virtual spaces, as was the case with Free Fire that integrated Venom.
These free format video games manage to prevail, in addition to the marketing, thanks to the fact that these characters can acquire them for some monetary figures, for which they are in charge of choosing the appropriate characters that could attract the attention of the public gamer and continue thus improving their income even more, with what other characters will these video games delight consumers?
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