Index hide2 For the second quarter of the year, the leading service of the streaming dropped again, reporting a loss of 970 thousand subscribers.
In 2021, Netflix reached 30 billion dollars, five billion more than in 2020.
For the second quarter of the year, the leading service of the streaming dropped again, reporting a loss of 970 thousand subscribers.
Recently, Netflix announced that it added 2.4 million new followers to its platform.
After adding 2.4 million new subscribers, Netflix announced the end of shared accounts and by 2023 it will begin charging extra for those who share their profiles.
For Netflix, the first quarter of 2022 was one of falls, starting a process that, even from within the company, could already be seen coming, according to company statements.
At the beginning of the year, during the first quarter, there were 200 thousand users who decided to unsubscribea figure that, according to company estimates, would increase for the second quarter, anticipating losing two million more.
Finally, Official information from Netflix revealed that it was not two million, but 970 thousand subscribers who unsubscribed from the platforma hard blow if we consider that other platforms such as Paramount Plus or Disney Plus are experiencing significant growth.
In general terms, we are talking about a market that is in constant movement, which is why content innovation plays an important role when it comes to reaching new consumers.
Starting from this premise, Netflix seems to have understood it this way and, for this 2022, it opted for a series of contents that, without a doubt, paid off: ‘The Tinder Scammer’, ‘Stranger Things 4’ Y ‘Dahmer’the latter even managed to set a new record in the history of the platform.
According to what has been revealed, ‘Dahmer’ has added up to 205.33 million hours in its third week of existencea figure that not even series like ‘The Bridgertons’, ‘Stranger Things’ or ‘The Witcher’ achieved during the same period.
In March of this year, news broke that the Los Gatos, California-based company would start charging users who share their profiles, starting tests in countries like Chile, Costa Rica and Peru.
It is even worth noting that Netflix lists as “illicit” the fact that accounts between users are compared. In the terms of service, the Los Gatos, California platform states that all content accessed is for personal use, no comercialwhich is why, then, “it should not be shared with people who are not members of your household”.
Today, in the midst of a context in which the company is adding new subscribers (it is said that there are 2.4 million new followers), the theme of shared accounts has once again echoed within Netflix.
And it is that, new information has emerged, which indicates that, by 2023 the company will begin to make an extra charge for those who share their accounts. According to the company, “only people who live with you can use your account”, a message that had already been released, but now seems to offer a new alternative.
One of the options that will be launched to users is to transfer the configured profiles to a new account, as was announced a few days ago; nevertheless, the company also announced that it will allow creating ‘sub-accounts’ for extra memberspaying, yes, an additional amount, although the specific amount is unknown.
Without a doubt, the battle of streaming continues to generate interesting chapters, where each platform carries out its own positioning strategies in order to reach a greater number of subscribers, a situation that, ultimately, has reduced Netflix’s presence in the market, but which, towards the end of this 2022, seems to be composing the way.