- Index hide
In 2022, the platform developed by ByteDance became the most downloaded mobile app on iOS and Android devices.
Salsa Valentina, one of the most popular and consumed products in Mexico, is gaining conversation on TikTok after a group of foreigners decided to try its flavor for the first time and their reaction, as expected with this type of content, has been viral.
TikTok has become the viral social network par excellence, a fact that has also allowed it to give an important twist to its own platform. What does this mean? Gone is that social network of short videos that, as a result of the pandemic, was the largest entertainment device in the midst of a context in which the Covid-19 and its lethal effects conquered all the headlines.
It was so, as of 2021, TikTok, with more than a billion registered users, it was transformed as the market demanded it; Today, with 1.7 billion followers, we are talking not only about a social network, but also about a highly powerful content platform with significant scope, being also one of the main tools for brands to enter the conversation and , with this, reach that niche of consumers who arrived with new consumption habits.
Currently, the platform developed by ByteDance is the most downloaded mobile application on iOS and Android devices, this, according to data from a studywhich revealed that, only in the first half of 2022, more than 30 billion apps were downloaded worldwide, data that also reflects the great relevance that smartphones have today.
Foreigners try Salsa Valentina and brand positions “Mexican” snack
Voluntarily or involuntarily, brands today have a much more effective positioning platform: social networks. And it is that, many times, advertising can come in different forms; It is no longer necessary, on these platforms, to carry out a campaign as such, just a video in which the brand is mentioned and that’s it.
The Tomoson platform, in a study, reveals that 92 percent of people are more receptive to recommendations made on social mediaa fact that can be well taken advantage of by brands.
To mention an example, on TikTok a video is attracting attention in such a way that, so far, it already has more than three million views. For what is this? In Mexico, it is customary to consume Salsa Valentina as an accompaniment to almost all types of food, which is why a group of foreigners tested its flavor through one of the most popular snacks among Mexican consumers.
@sammflores6 First time trying Valentina #fyp #fyp? #xyzbca #exchangestudent #viral #toronto #yzxcba #xvycba
The video already accumulates more than three and a half million views, as we mentioned above, and, in a way, has served as advertising for the brand.