This Wednesday Netflix ad its first global event for fans, TUDUM, which promises to be a place for the audience to get to know better the actors, series and films in which the important streaming platform works.
The company assured that this will be a three-hour event in which fans are filled with news, trailers and exclusive clips from more than 70 series, movies and specials, with some Netflix stars as guests.
Why TUDUM?
Maybe just saying it out loud to recognize the sound, or maybe not, but Netflix decided to name its first global fan event after the sound that plays next to the Netflix logo every time you start watching something on the service. (Did you find out already?
The fact that Netflix has made this sound the title of its world event is just another success in its strategy to conquer audiences, especially in a globalized world, because despite the fact that the contents may be different in each country, the characteristic Netflix sound is the same for everyone.
This was reflected in his advertising, as the name served as an axis for different stars of his most successful productions to pronounce the peculiar sound over and over again, until some discovered it.
More details
The objective of TUDUM is to be able to “entertain and honor Netflix fans around the world,” the company itself said. However, this act will also serve to generate a greater buzz around the company’s dozens of original shows and films.
At the moment, the list of projects that Netflix will present at the event includes titles such as The Crown, The Umbrella Academy, Stranger Things, The Witch, Cobra Kai, Bridgerton, La Casa de Papel, Ozark, Cowboy Bebop, and perhaps the latter will show the first advance.
TUDUM is expected to start on September 25 and will be broadcast live from the various Netflix YouTube channels, as well as on Twitch and Twitter. In addition, there will be previews before the main exhibition, which will focus on anime and a selection of shows and films from South Korea and India.
In addition, another successful strategy to have a greater reach is that Netflix assured that Facebook, Twitch and YouTube users can co-broadcast the event; in other words, broadcast TUDUM on your own channels in real time and react live.