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A tweeter revealed the amount to pay for a coffee in Roma because of “not being faithful to Andatti de Oxxo”.
Today, successful brands in brand loyalty are characterized by high levels of customer satisfaction.
Twitter was the social network through which a user said that, “for not being faithful to Andatti de Oxxo”ended up overpaying for a coffee in the Roma.
Currently, all over the world there are a large number of retail stores, where consumers carry out all kinds of purchases, especially those that, somehow, arise unexpectedly.
In this sense, for several years the so-called “corner stores” were replaced by establishments such as Oxxo, 7-Eleven, among others, which have the characteristic of serving the consumer, in theory, 24 hours a day.
Oxxo is one of the most popular stores today. According to February 2020 data, the convenience store chain was the company with the largest number of branches for the collection of remittances in Mexico, with a total of 19,146 establishments. For its part, Farmacias Guadalajara occupied the second position, with less than one eighth of the number of Oxxo branches.
And it is that, at present, it is practically impossible to imagine the streets without an Oxxo or 7-Eleven store; its strategic location on almost every corner has made its popularity grow by leaps and bounds, while on several occasions, the old grocery stores have been disappearing.
One of the products that Oxxo consumers have liked the most is Andatti coffee. Even on Twitter there are several stories, anecdotes and other posts in which consumers themselves express their taste for said drink.
In a way, in a context in which the market is led by brands like Starbucks or others, there are those who, through social networks, express their loyalty to Oxxo by buying their Andatti coffee.
This was paid by a tweeter for a coffee in Roma
Nevertheless, on Twitter, a user’s post has gone viral and is generating an interesting conversation in the digital pulse.
According to the netizen, a coffee in Colonia Roma, in CDMX, ended up costing him 148 pesosall “for not being faithful to Andatti de Oxxo”, as the tweeter herself expresses it.
Hahahaha. They just charged me $148 pesos for a coffee at the Roma. Damn, for not being faithful to my Andatti del Oxxo coffee.
– Lala (@unna_chilanga) April 21, 2022
The conversation, so far, has generated more than nine thousand likes and a large number of comments, some of which share a similar experience.
To mention an example, a tweeter shared that, at Starbucks, a coffee cost him 95 pesos, stating that at Oxxo it would have been cheaper.
This is how it happened to me at Starbucks, I asked for a caramel makiato with soy milk and it was 95 pesos and they told me: what name do we give it?
I told him to make an idiot of him, so that I don’t forget that in Oxxo it would have cost me 20 pesos!!– Fernán González (@nantavo) April 22, 2022
We live in a time when the consumer is looking for a greater connection with brands. For various reasons, on many occasions, customers have their favorite stores, to which they are loyal either because of the attention or treatment they receive, the quality of the products they offer and, even, the emotional charge that the brand represents for the consumer himself.
According to data published in the oxford dictionary of marketingsuccessful brands in brand loyalty are especially characterized by high levels of customer satisfaction, as well as their ability to understand the needs, satisfy the desires and exceed the expectations of consumers.