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Grupo Coppel is in the 113th place of the 250 most important retail stores in the world.
Through a video posted on TikTok, a user shows what the food menu is like for Coppel employees.
As we have already reported, today, people have a great alternative in social networks to publicize important moments of their daily lives, from going to live events, to restaurants, their work life, among other content that , in the end, they fulfill a very particular role in the digital landscape: generating conversation.
Today, reality dictates that visual platforms, such as TikTok, Instagram, YouTube and even Snapchat, are the ones that are attracting the most attention and preference of the youngest.
A recent study reveals that users between 13 and 16 years of agethat is, members of the so-called Generation Z, have TikTok, Snapchat and YouTube Shorts as their favorite platforms to interact and, of course, create all kinds of content.
Now, with the great boom that digitization has shown, we live in an era overloaded with information and, consequently, with content distributed on all existing channels, from Facebook to spaces such as those offered by Twitch and others such as Zoom.
This, in the end, speaks of a key moment in the Internet era, especially if we consider that, year after year, the number of users connected to the network grows, as revealed by We Are Social and Hootsuite in their Digital 2022 reportwhich indicates that, by 2022, there was a 4 percent growth in the number of Internet users globally.
To date, according to the International Telecommunication Union (ITU)there are 4.9 billion users connected to the web and, of course, to social networks, of which just over a billion are attached to TikTok, the platform developed by ByteDance that, in 2021, grew its popularity and audience in just five years since its founding.
Coppel is one of the most popular companies today. According to the study Dellite’s Global Powers of Retailingwhere it shows top 250 retail stores in the worldFemsa is in 63rd position, Grupo Coppel is in 113th place, Soriana Organization in 133, Grupo Comercial Chedraui in 161 and El Puerto de Liverpool in 162, among other national and international brands that have proven to excel in the market.
In these times, as is well known, there is a new challenge for companies, which consists of offering their employees a better work culture, from which the so-called “emotional salary” arises, which, according to the definition of the Spanish Association for Qualityconsists of those “concepts associated with the remuneration of an employee in which non-economic issues are included and whose purpose is to satisfy the personal, family and professional needs of the worker, improving the quality of life of the same and promoting work conciliation ”.
It is so, through TikTok, a user shows what the food menu for “godínez” employees is like, as described in her video, from Coppel, which according to what is observed in the images has a cost of 50 pesos that workers are deducted from their payroll.
@greciamalvarezm Thank you very much Uncle Coppel @Coppel #coppel #godinez #lifegodin #GradeUpWithGrammarly
Of course, part of the discussion that it has generated in the digital section is based on the fact that other companies tend to charge less for a similar service; however, something that has drawn attention is precisely the menu offered to these employees, which, at first glance, does not look negligible at all.
Definitely, TikTok, along with other social networks, is part of a new language created by the digital community itself and proof of this can be seen in each of the videos that emerge and manage to go viral in a matter of minutes.
Months ago, in fact, part of how TikTok employees work was revealed, where, it was claimed, they could drink beer at certain times of the day; however, the record has already been removed from the network.