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Attest accounts for the impact of inflation on consumer categories such as luxury.
The purchases of luxury in inflation has cases like Fofo Marquez Y Priscilla EscotoBoth are influencers that we document in this note how high-cost products are made in full volatility, demonstrating the life that these brands have maintained despite this phenomenon.
Attest led an interesting study where he measured how inflation has impacted consumer habits in categories such as luxury and discovered that in premium or luxury groceries, 20 percent said they were buying the same amount as before inflation, while 3 percent said they were buying more than before.
“When a survey was conducted in July 2022, more than 50 per cent of UK consumers said they were buying more own-brand or value-priced products due to inflation. By contrast, about 74 percent of those surveyed were buying less premium or luxury food than before. Emma Bedfordanalyst of Statista when presenting this study.
Fofo Márquez and his purchases in inflation
As we anticipated at the beginning of the note, the well-known influencers Fofo Marquezpopular for documenting his expensive lifestyle on social media, documented in a latest video the purchases he has made such as shirts in all colors of BurberryLouis Vuitton sneakers in collaboration with Nikesome Louis Vuitton sneakers.
From the niche perfumery that he acquired, he bought perfumes from Blends and recognized that the Louis Vuitton sneakers that he bought, in collaboration with NikeIt was an important purchase because while he bought them for 375 thousand dollars, this shoe is now priced at two and a half million dollars.
It’s about the Nike Air Force 1 Lowone of Virgil Abhol’s last deliveries before he died, for Vuitton for which he was its designer.
Virgil Abloh wearing Louis Vuitton x Nike Air Force 1 Low pic.twitter.com/smVUMF7pv5
— Fashion Drops (@fashionsdrops) May 28, 2022
@mrfofomqz Eccentric shopping PT2 🤑| fofomqz on FB #purchases #expensive #fashion ♬ original sound – Mrfofomqz
The story told by Márquez stands out for one element and that is that the eccentric purchases that have been made occur in the midst of inflation, a moment that has determined two important trends in luxury consumption, as we saw in previous figures cited in this note. .
Like Marquez, influencers who have not stopped buying luxury in the midst of inflation, Priscila Escoto has also stood out for reviewing the high-cost products with which she has been made this season, such as shoes Versace of 30 thousand 800 pesos.
@priscyescoto Versace platform ♥️ #priscyescoto #fashion #fashion #ootd #outfit #trend #ootn #luxury #bag #bags #prada #shop #shopping #haul #unboxing #for you #pt #foryou #fyp #versace #platforms #foryoupage #I deserve it #abundance #amabundance #abundance ♬ No Se Va – Live – Grupo Frontera
Both cases are important indicators of what it is like to buy luxury in the midst of price volatility due to inflation, at a time when the consumption of high-cost products has been consolidated.
Faced with these cases, activities have been noted that have helped to promote the luxury trade, defining activities that have managed to promote a brand as it did rolls royce reporting the positive sales that were recently released, detonating the value of how important luxury is.
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