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Companies must maintain a constant and up-to-date base of potential clients.
The use of social networks is essential to capture leads quickly and without interruption.
Rewarding the user by voluntarily providing information generates immersive and lasting experiences.
Currently one of the needs that companies seek to solve is how to reach and impact customers, the use of marketing strategies that allow you to capture leads, helping the growth of the database, accumulating the information of the users. It is possible to generate this type of database either by encouraging users to provide the information voluntarily, as well as by means of strategies and tools that give the consumer a more complete experience in exchange for said data.
What are Leads?
Within the world of marketing, a lead, also known as a potential customer, refers to a user who can be considered a prospect. Some companies grant this term only to users who have decided to provide personal data to the company, giving their contact information in exchange for being granted the possibility of special content.
Therefore, a lead is a user who consumes a certain content provided by a company, be it a post, video or any type of interactive material, which later voluntarily provides their personal data with the intention of obtaining material and content. special.
This type of strategy is used to generate opportunities to convince users since at the moment the potential client agrees to receive constant information from a company, it is set as the basis of what the strategies and procedures will be to convert that potential client into a regular consumer of the company.
Strategies
Generating a portfolio of potential clients or leads is possible, if digital strategies are used constantly and correctly for the accumulation of data, in the era of multimedia platforms, it is necessary that every process including, of course, how information is collected It should be done in the most instantaneous, cross-platform and interactive way possible. For this reason, it is favorable to know the following strategies for attracting leads, which will allow you to generate a growing base of potential customers.
Make use of the multiplatforms: Regular consumers are scattered among social and messaging networks, as well as within platforms that offer interactive content, therefore, any channel that allows the user to receive the information that is intended to be provided must be used. Remember that multiplatforms must allow its use on all types of devices.
Provides the possibility of downloadable content: The exchange of pro-data information is a common use in the digital world, users at the time they agree to share their information should receive something in return, this can make the experience of linking with the company something more intimate, which generates a bond with potential new buyers.
Subscription strategy: Inviting a potential client to subscribe so that they regularly receive preferential information about a brand or product, as well as related promotions or events, is a basic and effective strategy to refine the leads that are considered with more skills, because only the most interested users are those who are part of this link.
Gifts and promotions strategy: One of the best way to viralize information and promotion of a brand through digital platforms, are giveaways and raffles where you give away a product or service, commonly under the premise of a subscription to the company, with which the user, when participating, accesses voluntarily provide all the data that is requested.
Take care of the invasion to the user: The less overstimulated the user feels, the more likely they will consider a brand, this not only reduces the amount of advertising that is sent, but also the format and amount of content that is provided must be taken into account. , the registry, as well as everything that has to do with the way the user interacts, since this must be intuitive, clear, simple and fast, so that the consumer does not waste unnecessary time in cumbersome processes.
The digital era offers an extremely fast and constant model for capturing leads, since users can interact with these processes from multiple devices and digital media, which translates as an iteration from anywhere and at any time, which automates processes to generate a portfolio of potential clients.
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