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The decision of Disney+ adds to the one that other large companies have implemented in their employee base such as Facebook Y Twitter.
The value of streaming As a business, it has transcended in the market due to the demand of the audiences it has registered.
There are labor decisions that have been imposed on the market, where options such as Disney+ they have become a content option.
Disney+ has losses and the company’s decision is to cut wage costs, so there will be no new hires, but staff layoffs, challenging new activities to streamingafter being the promise of new income, seeking to scale before the consumer accustomed to Netflix.
Given this expectation, important challenges have been established in the media business and it is the diversification of capital channels, with new subscription models, such as Netflix trying to launch an option for users with advertising or testing a content model of streaming live.
In the midst of a shareholder meltdown and loss of income, the decision on the talent of Disney+ it was taken and we know that in addition to the fact that hiring has stopped, there will be layoffs in the team.
“We are limiting staff additions through a targeted hiring freeze… Hiring for the small subset of the most critical positions that drive business will continue, but all other roles are on hold. Your segment leaders and HR teams have more specific details on how this will apply to their teams.” Bob Chapek in a statement sent to company directors.
The information that has been reported by media such as CNBCrefer that this action occurs after a fall in Disney shares, which reached a new minimum in 52 weeks and supports the announcement of the director of finance, Christine McCarthythat the company was looking for ways to cut costs.
“We are actively evaluating our cost base currently and are looking for significant efficiencies. Some of them will provide some savings in the short term and others will generate structural benefits in the longer term”, explained the directive.
In addition to these statements, the Disney streaming unit lost 1,470 million dollars, in a year that has seen the effects of the health contingency and in the midst of inflation that has not given respite to operations and income expectations of companies.
With these references at hand, it is interesting to see the projections that are in the market, where we can learn about key insights such as those declared by Youtube.
“Youtube has earned a very important place for everyone, because although users currently have different options to choose the content they prefer on demand, 80 percent of users of Youtube from Mexico agreed that there are unique videos that they cannot find anywhere else. Only in our country, more than 30 million people did it through the television; that is 1 out of every 4 Mexicans; Thanks to this, it is the platform with the greatest reach on the television screen, a device that is updated day by day in homes and TV rooms”, explained the platform.
Today more than ever the streaming It is in a very important stage of diversification and in view of this, it has carried out fundamental tasks, to understand the market, making drastic decisions.