LEGO billed 8.7 billion dollars in 2022: Statista.
In 2022, LEGO had a brand value of nearly $7.5 billion.
In 1932, the Danish Ole Kirk Kristiansen founded the LEGO Group.
LEGO has positioned itself as one of the favorite games among children and adults. In 1932, the Danish Ole Kirk Kristiansen founded the LEGO Group and began creating wooden toys. The famous LEGO® bricks and figures were developed much later, specifically in 1958 and 1978, respectively. The company has come a long way since the early days, recently celebrating its 90th anniversary and generated approximately $8.7 billion of revenue in 2022.
In 2022, LEGO had a brand value of nearly $7.5 billion., making it stand out from the rest by a significant margin. Bandai Namco, a thriving Japan-based toy and video game company, ranked as the world’s second most valuable toy brand with approximately $1.6 billion.
In recent years, the LEGO Group has come a long way in combating climate change by adapting its business practices. For example, the annual amount of waste produced by factories that goes directly to landfill has dropped dramatically (by more than 95 percent) between 2018 and 2022. Additionally, the company has strived to use as much sustainable material as possible in its packaging. as possible, keeping the need for single-use plastic to an absolute minimum.
LEGO video game leaked
It is well known that the LEGO franchise is in a time of renaissance in terms of video game, since it launched its racing collaboration with 2K a few months ago. However, the negotiation has not stopped there, because the companies would have plans to develop some video games focused on the world of sports.
The rumors commented by some media specialists in the gamingpoint out that the Korean Game Classification and Administrative Committee has recently listed a video game named for now as LEGO 2K Goooal!, which means that a soccer game from this franchise will come, which has not yet been officially announced to the public.
The foregoing coincides with a leak of a package of LEGO figures, which have a character named Finnius Dash, who wears a shirt similar to that of the Barcelona team, in a foot ball stadium. This figure is named as LEGO Games, it is also accompanied by the 2K logo, evidencing a possible collaboration. In 2022 there was talk that 2K acquired the LEGO license to develop sports games, where the LEGO 2K Drive was already released.
The video games would then be part of a deal between LEGO and 2K, but we reiterate, it is not confirmed yet. However, it would not be surprising if there are games about basketball, baseball and WWE wrestling, and perhaps football.
Now it only remains to wait for the brands to make their developers known, but it is presumed that Sumo Digital will be part of them.