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Within an INEGI study, the Institute projected that the rate of suicides committed among the Mexican population.
A campaign by the agency adam&eveDDB revealed what people look like before committing suicide, at moments in their everyday lives.
Media market personalities such as Mac Millerwho also committed suicide, have exhibited the phenomenon of suicide and its implications.
The actress Yoo Joowho is one of the exponents of the k dramaa highly popular entertainment trend, committed suicide and justified it with a letter that has gone viral.
Suicide is a phenomenon with terrible figures in this regard. One of the latest measurements on this phenomenon was carried out in the INEGI “Statistics on the World Day for Suicide Prevention”, which warned that until 2016, the year of the last measurement in this regard, the suicide rate It was from 5.1 For each 100 thousand inhabitants.
Given these figures, it is important to know the actions that, from advertising and marketing are being implemented. An interesting case to see in this regard occurred when the campaign “The last photo” took place in the United Kingdom, commissioned by the Campaign Against Living Miserably (CALM) a adam&eveDDB.
The agency came up with the idea of showing recorded images and scenes of people before committing suicide. In the selected content we see everyone smiling or carrying out humorous activities, without this, as the campaign warns, giving an insight that they were people intending to commit suicide.
There are more antecedents of the problem in which the practice of suicide in the world can be measured, such as occurs in the United States, where the practice committed has motivated even very detailed studies by studies of the CDCwhere it is noted that the main cause of death from this phenomenon was the use of a firearm, adding more than 29 thousand deaths for this practice; more of 13 thousand people they suffocated and more than 6 thousand they were poisoned.
The letter released by Yoo Hanolder brother of the actress, has a series of notes made by the k-drama actress, such as in which she asks her relatives to live bravely and feel that she has to leave first, so she asks them not to cry.
Yoo Joo He assures that he made the decision to take his own life, being determined and calm, since he meditated for a long time to do it.
“I really wanted to act. Maybe she was my everything, and she was a part of me. However, living that life was not easy. I don’t want to do anything else. It was so desperate. Having something you want to do is a blessing, but I realized that just wanting to do that thing is a curse. God loves me, so he won’t send me to hell. He will understand my feelings and care about me in the future. For that, everyone, do not worry, ”he explained in the letter from him.
Another kdrama actress, Yoo Joo Eun, has ended her own life. My condolences 💐💔 pic.twitter.com/BIeEMS8HsW
— Meow⁷ (@MrsTaeh37654162) August 29, 2022
CD
So as the case of Yoo Joo has escalated and attracted attention, we have seen other important cases of how celebrities of the stature of Mac Miller They have generated awareness around the suicide that he also committed and that unleashed all kinds of trends, such as the farewell message that his ex-partner, the singer Arianna Grande dedicated to him on Instagram and where he said he adored him from the day he met him.
“I’m so sorry I couldn’t do anything to fix it or free you from your pain… I really wanted to do it,” the singer lamented in her message.
The phenomenon of suicide has found in creativity a key scenario to generate awareness and the most important thing is that a unique exercise is patented where social networks allow to know cases of personalities, which remind us of the debts to be fulfilled against this practice.
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