The presentation of the logo of a brand is very important to make it known.
The goal of this design is to connect people with the brand.
Consumers prominently remember the logos of certain companies.
The graphic image is one of the most important characteristics for brands, which is why a logo can generate criticism or captivate a consumer. FIFA recently presented the logo for the 2026 Mexico, United States and Canada World Cup, a design that caused criticism on social networks.
It is relevant to mention that a logo is a symbol that is part of an essential area of a brand’s personality, such as its appearance, how it is seen and recognized.
In this sense, it is one of the main characteristics that give life and humanize a brand. That is why it must transmit as faithfully as possible the values of the company and its essence.
It is recorded that consumers demonstrate how important it is for a brand to have a logo that is composed of its fonts and colors that combine what it wants to represent in the market and that is recognizable anywhere on the planet.
For all these reasons, a Cerotec report found that 80 percent of companies consider it strategically essential to make a good choice in this regard.
That is why brand design and redesign, corporate image changes and the development of a logo for new SMEs and large companies are concepts that are gaining more and more presence within the global marketing strategy, both online and offline. .
Logo of the World Cup 2026
The presentation was unveiled at a ceremony held at the Griffith Observatory in Los AngelesCalifornia, where the president of the organization, Gianni Infantino, as well as the former Brazilian player Ronaldo, presented the emblem of the greatest party in men’s soccer.
According to the image presented, the logo shows the number 26 in reference to the year in which the first World Cup in history will be held in three countries, in addition to the trophy in the middle of the digits.
— FIFA World Cup (@FIFAWorldCup) May 18, 2023
“Welcome to all of us who are excited for the next World Cup. We all watched the last World Cup and it had everything. Argentina continues to celebrate and now we are here to kick off what will happen by 2026. What happens there will not only be the best World Cup, but something else, it will be beyond imagination. Three countries, 48 teams, 16 cities and more than six million fans in attendance, as well as six billion at home, will see this and we will see the best World Cup ever. We will see each other in three and a half years here”, said the FIFA director.
However, the design was not well received by a large number of fans who expressed their discontent through social networks such as Twitter.
Among the comments that Internet users made is that the logo is very “basic” or “elementary”. And they even claimed that an Artificial Intelligence (AI) would have done it better.
I feel like the new 2026 World Cup logo is FIFA’s punishment for yelling “PUTO”. pic.twitter.com/dIph1EZd4M
— Tripa Taquito (@TripaTaquito) May 18, 2023
Likewise, the criticism came with various memes from Internet users, who, as on other occasions, have not gone unnoticed by this medium.
The 2026 World Cup logo made by a fan:/ the all butt logo made by FIFA: pic.twitter.com/R23d1DmX12
— Oscar 🐑 (@Oscar_conK) May 18, 2023
When you’re feeling down, remember that FIFA paid a designer to make this logo for the 2026 World Cup. pic.twitter.com/v2AC87waMW
— In the VAR (@EnElVar) May 18, 2023
FIFA unveiled the logo for the 2026 World Cup.
Wow, they don’t try anything anymore. pic.twitter.com/GueA12BbKG
— Oscar P. (@oscarpel) May 18, 2023
Brands often face this type of criticism from people, who feel they have the right to make their opinion known about the graphic image of a firm that has millions of followers and is well known throughout the world.
An example is the theory that has been revived in recent days on the Tiktok social network about the McDonald’s logo.
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