Everything is ready to experience the coming-out of the new FIAT SUV Coupé. A model that, if sold in Europe, would become the most feared rival for the Renault Arkana. The new FIAT Fastback will be ready to hit the market in the second half of the year and bears the “Made in Brazil” seal.
FIAT is finalizing the details for the launch of a new and important model that will be key to improving its position in MERCOSUR. The Italian brand already plays a leading role in a market as competitive as Brazil. However, it wants to go one step further to become one of the dominant brands in South America. This is where he will enter the scene. new FIAT Hatchback.
The company has officially announced the name of its new and expected SUV Coupe. A model that, if sold in Europe, would quickly position itself as the most feared rival for the Renault Arkana. An SUV that will stand out for its design, equipment and, above all, its price. In addition, it is a formula that has yet to be exploited in the general South American market.
FIAT Fastback, the long-awaited SUV Coupé made in Brazil with an Italian essence
It has taken a long time to materialize the production version of the new FIAT Fastback. It is important to remember that this model was anticipated back in 2018 through a concept model of the same name that was presented at the Sao Paulo Motor Show. At that time, and after the good reviews received by the Brazilian public, the door was quickly opened to the development of a production vehicle.
FIAT underlines that the launch of the new Fastback is another important milestone in the consolidation of the brand’s repositioning process. It will bring the essence of Italian design made in Brazil, with lines and shapes that allocate both sportiness and elegance.
The manufacturer has sought to capture all the Italian essence in this model. However, it is important to make it clear that the design process has been carried out in the Design Center that Stellantis has in South America.
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Presentation date of the new FIAT Fastback
When will it hit the market? The debut of the new FIAT SUV Coupé is just around the corner. The company itself has confirmed that the vehicle is expected to arrive sometime in the second half of this year. More details will be revealed later. It will arrive at dealerships as a 2023 model.
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Stellantis