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47 percent of the media use Artificial Intelligence to increase journalistic capabilities.
The value of the Artificial Intelligence market could cross the barrier of 300 billion dollars in 2025.
In the United States, the institution Knight Foundation announced investments of 3 million dollars to promote the use of AI in local media.
In Mexico, Popocatépetl has kept the population on alert, which is why many have shared images, videos, and even warnings. Such is the case of the former president of Mexico, Felipe Calderón, who joined this trend by spreading a video of a volcanic eruption which he described as: “Very worrying, to be sure, but… what a show!” However, apparently the former president did not verify said video, since it was not from the Popocatépetl volcano, so he ended up falling into the mountains. fake news.
This video was really from the explosion of the Krakatoa volcanolocated in Indonesia, which was active in April 2020. The explosion of this volcano reached a column of smoke up to 2,500 meters high.
Very worrying, without a doubt but… what a show!! pic.twitter.com/LAOKYcbpg1
— Felipe Calderón 🇺🇦 (@FelipeCalderon) May 23, 2023
He The development of Artificial Intelligence has brought many challenges and one of them is the growth of fake news and we have several examples in which this technology has been used to deceive us, such as the images of Pope Francis and his modern outfits or the alleged arrest of the former president of the United States, Donald Trump, even during the Chicago mayoral elections, an audio was circulated in which the candidate Paul Vallas supposedly spoke about a refinancing of the police, a fact that never happened.
Taking this issue to the field of companies and brands, the situation can be worrying, especially in the face of false stories regarding products and the reputation that these can generate when they go viral. So companies should strive to be transparent and communicate clearly.
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