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Currently, Oxxo is the company with the largest number of branches for the collection of remittances in Mexico.
Data from the brand itself reveals that, throughout Mexico, there are more than 17,400 Oxxo stores.
With a million followers, the Oxxo cashier has achieved an important link between the brand and its potential consumers.
Through his TikTok account, a popular Oxxo cashier, who already has a million followers, received a bouquet of roses, demonstrating that social networks are currently generating great interaction among users.
We have been talking for years about the great space that social networks represent, scenarios that, today, are well used by brands in terms of their strategies to reach new consumer niches.
In that sense, according to the report the report The State of Influencer Marketing 2021Instagram and TikTok were the social networks where influencers generated higher income.
Based on this information, it is not surprising that there is a large community of young users whose immediate plans include becoming content creators and, little by little, becoming one of the many influencers who, in Mexico, usually generate significant income.
Divided into four profiles, according to what it reveals Crehanatoday the nano influencers make money on advertising 10 to 100 dollars per post; the mikes influencers can win between 100 and 500 dollars by post on their networks; then the macros influencers are able to win 5,000 and 10,000 dollars per post; and the mega influencers charge between 1,500, 10,000 or up to 50,000 dollars, depending on your reputation and the number of followers.
And it is that, to tell the truth, we are talking about a moment in which social networks, due to their effectiveness, have become an important showcase for brands, which is why, increasingly, influencer marketing is going positioning in their own strategies.
In a recent study, Postcron points out that 66 percent of people trust reviews posted on social media more and, for this reason, they tend to be more receptive when it comes to trying or learning about a product they saw on these platforms.
Oxxo cashier receives a bouquet of roses and shows it in networks
The universe of social media is huge and, in fact, it can be said that there is room for all brands. In the end, thanks to the effectiveness of these, the message is able to reach millions of Internet users in a matter of seconds.
Thus, in recent months, one of the content creators that is gaining popularity is called “Jhonnyups”, an Oxxo cashier who recently hit 1 million followers on TikTok alone.
Said tiktoker, in one of his latest contents, shared the story of how he received a bouquet of roses from an unknown follower or follower, a fact that shows, among other things, that today social networks work as an effective link between brand and customers.
@jhonnyups This got out of control someone sent me roses?? #johnnyups #oxxo #fyp #parari
Of course, beyond the anecdote of the content creator, it is also an initiative that, for Oxxo, generates interesting publicity and, in some way, an important closeness with the audience.
And it is that, in addition to sharing this type of situation, the Oxxo cashier has dedicated himself to publicizing the brand’s promotions, among other important data for consumers.
In the end, what is clear is that we live in an era in which content creators are a fundamental part in a context where digitization continues to gain ground, with almost five billion users connected to the internet and, of course, to social networks.