A few days ago, Facebook announced a new initiative to encourage creators of original content to publish more frequently and upload better quality videos, and if their content generates a good number of reproductions, Facebook could compensate them financially.
The program is designed from sequential challenges, where the participant (creator) by fulfilling a simple one how to get at least five of his Reels to reach 100 reproductions each, upon completion he gets 20 dollars. This amount can break the hearts of many who want to become millionaires in social networks, but at least it can be a start. After achieving each challenge, another one would be unlocked, such as earning $100 when 20 Reels reach 500 views each. The challenges are consecutive and become more complicated to achieve as you progress. Apparently the idea is to turn this program into a game of competition between authors, where it is not only to earn money.
This progress would continue throughout the 30-day period, and then reset at the beginning of the following month to begin a new set of challenges. It should be noted that the money cap is 4 thousand dollars per creator, which for some may be a great incentive, but for others with more experience it may not sound so attractive.
In addition to the challenges on Facebook, the Instagram virtual tipping system “Stars” will be expanding to Facebook and soon Instagram creators will be able to cross-post their Reels on both platforms, as well as allow creators to earn a amount for advertising on their Cross Reels through overlay type ads, which could help them earn money faster and in different ways.
Meta wants original content
In reality, it has always sought original content within its platforms, but now it is taking that requirement to a level we have never seen before. It is very common to see Reels on Instagram with content that was previously published on Tik Tok, it is noticeable because the logo appears within the video. Well, now Meta is announcing that she wants the content that circulates on her platforms to be completely original, not only that it has not been published on Facebook or Instagram, but that it has never been published on Tik Tok; all content that carries a watermark or logo of another platform other than Meta, will not count towards the challenges and will have less organic reach.
Instagram is making changes to its ranking algorithm to prioritize original content distribution, rather than forwarded content from elsewhere or even from the same platform; will now take a position of recommending fewer reposts of Reels that are already in the app, as well as recommending fewer accounts that add or re-share other users’ content.
This is a desperate attempt to recover the creators who, faced with the monetization models of other platforms, have abandoned Mark Zuckerberg’s networks, and it shows in the volume of content that exists elsewhere and the repeated content that remains on Facebook. and Instagram.
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