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According to a report from the platform, its monthly active users decreased by two million in the second quarter of 2022.
After almost 10 years since their “split”, Meta has decided to change its mind and now Messenger is back on the Facebook platform, which means that users will no longer have to download two applications to use them.
Facebook, although it is the most used social network in the world, with the passage of time and the change in trends, it has been losing popularity thanks, to a large extent, to TikTok.the Chinese platform that was placed in the taste and preference of Internet users since the arrival of the pandemic.
However, we can say that, as of today, the social network owned by Meta already has almost three billion users globally, being the undisputed leader on the digital scene, offering various experiences to its broad base of followers.
On the other hand, taking into account the data from We Are Social, DataReportal, Meltwater, GWI, we are talking about the fact that 92.9 percent of Mexican Internet users are attached to Facebook, being this the most popular social network in the country. Below, although by very little, is WhatsApp with 92.2 percent of the preference of users in Mexico.
Facebook Messenger ranks third with 80.3 percent preference, making it clear that it is one of the most popular social networks not only in Meta, but in the global social networking market.
Facebook and Messenger come together again in a single app
It was in 2014 when Messenger was separated from Facebook, a fact that led users to download two applications to their mobile devices. In fact, a year after the disassociation occurred, it was no longer necessary to have Facebook to use Messenger.
Now, almost 10 years after that decision, Messenger will return to the Facebook platform, although, according to what the company stated, it is currently testing this new “feature.”
This is a decision that, according to what Meta revealed, “will build more ways to integrate messaging features into Facebook”. And it is that, according to the company, 140 billion messages are sent every day in their applications.
Without a doubt, we are talking about two of the most used social networks. In fact, information revealed by the study Q2 2022: Store Intelligence Data Digestcarried out by the Sensor Tower application analysis platform, Messenger was placed seventh among the most downloaded apps in 2022, below Facebook, which was in third position, with TikTok and Instagram being the leading social networks in the world. ranking.
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