The Diploma in Digital Analytics offered by the School of Marketing is an invaluable resource that reminds us of how important innovation is in activities such as being a context-aware data storyteller.
There are more and more resources that help to understand the work of marketers and successfully detonate it by the results it is proposed to achieve.
In Digital Analytics a key point to understand is the potential of studying the context to align a strategy.
Become data narrator within the marketing team or in the marketing department that operates a brand is crucial and in fact it is an activity that gives better meaning to the results that are sought to be achieved in the market.
In order to become one, there are a series of aspects that you must master, but the crucial thing is to start from what objective you are looking to specify, since the narration that is done and that this activity is really effective depends on it.
There is no doubt that today the market has established better references and these are undoubtedly the channels to follow in order to establish resources that help us achieve a better result in the ability to understand the market and approach it with success.
At Diploma Digital Analytics That starts this September 28, you will be focused for 9 weeks on developing the ability to identify the crucial elements in your digital strategy and know the path that will help you communicate through social networks.
Within this Diploma you will find tools and platforms through which you can better understand digital insights, becoming a good data narrator to be able to understand them, make decisions and optimize your results.
Among the objectives of the program to be a good data storyteller are:
Optimization and adjustment of your digital marketing strategy.
Answer questions about How to make better advertising decisions based on data analysis?
Improve your budget performance to exceed your campaign goals
TEMARY
MODULE 1
WHAT WE SHOULD MEASURE IN A DIGITAL MARKETING STRATEGY
MODULE 2
MEASUREMENT ON WEBSITE
MODULE 3
MEASUREMENT IN GOOGLE ADS CAMPAIGNS
MODULE 4
MEASUREMENT ON SOCIAL NETWORKS FACEBOOK & INSTAGRAM
MODULE 5
MEASUREMENT ON OTHER LINKEDIN & YOUTUBE CHANNELS
MODULE 6
MEASUREMENT IN E-COMMERCE
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