Index hide1 In the study “Content Matters 2022” we are told what type of content is the favorite in marketing.
In the study “Content Matters 2022” we are told what type of content is the favorite in marketing.
GoStudent estimates how important the educational genre is in books.
Harris Interactive has studies where he measured the impact of book genres such as history.
-A new edition of “Emily Post’s Etiquette”one of the books reference in USA of good customs, has come out to the market and in this new recommendations of labelhow to avoid eating in the Uber tell people who do housework like a babysitter that there are cameras filming her.
Education books are a unique reference in the market. In studies like the one driven by Harris Interactivethe firm has concluded that even in large countries such as the United States, history, which is one of the key educational subjects at any school level, represents 33 percent of the preferences that readers have in that country.
By contrast, figures of the firm GoStudent revealed the state of educational reading in Mexico, where it was found that 9 percent of young Mexicans, said that the books he reads are required reading at school.
Another percentage identified by this study revealed that the 24 percent Of the total number of those interviewed, they recognized that one of every two books they have to read are school books.
Faced with these preferences, more references are established every day, which remind us how daring the market ends up being and not only that, the capacity that exists in the reading market, to create commercial genres within these areas.
A great example is Amazon, which within the category of educational books, has one of curiosities and fun facts, which reminds us how valuable it becomes to understand the consumer and, most importantly, generate actions that end up being of interest in segments such as educational reading.
Curiosities among educational books
Curious facts have been consolidated today as an important content strategy that has motivated studies like the titled “Content Matters 2022”.
Within this document, the main content formats that exist in the market were identified, where blogs and short articles have been identified, with a 91 percent preferably as the most used in this industry; posts on social networks, 88 percent; the newsletter, 78 percent and a nine percent missed these options and identified other types of content.
One of the latest daring in educational books is the delivery of titles such as “Emily Post’s Etiquette”, which in its latest edition has updated its etiquette recommendations to current situations such as traveling in Uber or have surveillance cameras at home.
In this latest edition, the etiquette that should be taken in the face of technological problems such as irregularities in the internet connection is addressed, so if you have failures trying to connect to a meeting by video call, the book recommends doing everything possible to send a text message to the organizer of the videoconference, to warn him that you have failed to enter said event.
Another recommendation is to travel by Uber and in it he warns that one must be very clear in the way in which one interacts once one is inside these vehicles.
“”Always say hello to your driver and ask how they are… if you can’t talk, it’s okay to be on your phone, say something like; ‘I’m going to listen to some music now.’” Be sure to avoid eating (…) if you are so hungry that you cannot wait, first ask the driver if he is okay, ”explain those responsible for this latest edition.
Just like these books on how to behave in a Uber are gaining interest in how to adopt technology-driven behaviors, there are also books on how to do business and profit from platforms such as Uber either WhatsApp.
In both cases there is an interesting adaptation of the market and not only that, it determines the opportunity that brands find in better involving the consumer in markets such as reading.