Index hide1 Consumer Market Outlook has measured the size of the sneaker market in the world, highlighting a significant growth in the number of its sales.2 Inside the document “Nike – 10-K Report 2022” It was revealed how important brand proximity in sales is for the consumer.3 Charlie It is one of the few Mexican brands that have stood out in footwear, as have other firms that have established popularity: Paruno, Flexi or Quirelli among them.
Consumer Market Outlook has measured the size of the sneaker market in the world, highlighting a significant growth in the number of its sales.
Inside the document “Nike – 10-K Report 2022” It was revealed how important brand proximity in sales is for the consumer.
Charlie It is one of the few Mexican brands that have stood out in footwear, as have other firms that have established popularity: Paruno, Flexi or Quirelli among them.
Charlie unveiled with information and photographs the appearance of its new store in USAwith which the retail Mexico demonstrates the migration it makes to new markets, such as a country where the closure of stores dedicated to the sale of tennis has drawn attention due to the number of stores that contracted, a very important phenomenon in retail when contrasted with the opening of stores , especially if they are of Mexican origin.
There is a very important fact in consumption and it is the one that tells us how relevant footwear has become for the consumer. sneakers and that worldwide has consolidated a value of more than 85 billion dollarsaccording to projections ofl Consumer Market Outlookexclusively for Statista users.
Based on this interesting projection, an interesting benchmark has been consolidated in the market and it is the one that tells us how important it has become to understand what leads the consumer to wear tennis shoes and not only that, to consolidate more valuable resources, in order to help in the evolution of this market.
With this in mind, if we look at the figures for Consumer Market Outlookthe market of sneakers has gone from being worth little more than 34 billion dollars in 2012 to have an expected value of $102 billion in 2025.
In the face of this evolution, a resource has become integral in the market and it is the one that has to do with the way in which tasks have been consolidated by apparel brands, in order to stand out before the consumer and in the case of Charlie reach new markets such as the United States.
Having these challenges in mind forces us to consider what plays in favor of a sports apparel brand and while in Mexico this bet has been seen in the arrival of a Mexican brand in the United States, Nike’s DTC is the new bet of this company .
The DTCs either Direct-to-Consumer It is an original sales strategy, where the brand offers its inventory directly to the consumer, through a website Webso it is a strategy that today reminds us of the ability of brands to be able to scale before the consumer and not only that, increase the profitability of the product, by avoiding third parties in the sales equation.
If we look at the figures that are published in the “Nike – 10-K Report 2022”in this document it is noted that during the fiscal year 2022 the Direct-to-Consumer represented the 42 percent of the total income of this company, which undoubtedly marks a clear precedent in the market and is the one that has to do with the way in which brands are involved with the consumer.
Charlie in the US
This close relationship that trademarks patent led to Charlie to open its first store in the United States, specifically in the state of California, under the argument that the brand seeks to dress Mexican families, as well as families living outside the country.
“The León Guanajuato brand dreams big, because the store measures 595.39 square meters dressed with its new image, modern design and with a court traced with lights on the ceiling, it is how it is presented CHARLY in the country, and gives us all the fortune of seeing the evolution of the brand reflected in a store”, explains the company about its next opening”, quotes the brand’s message.
The experience of a Mexican brand opening a physical point of sale outside of Mexico and doing so in the United States marks a very important precedent of how Mexican retail is migrating to new markets.
Formulas such as convenience stores have already taken this leap, causing Oxxo is in Latin America and most importantly, that the national retail industry exports its brands to economies that see these companies for the first time advertising commercial spaces in their markets.