From the appointment and after weeks of hard work, the campaign was conceived umbrella of the Mexican company expert in logistics and parcels.
This is a campaign that refreshes the way the brand communicates with its customers, to tell them that today Estafeta can solve any logistical challenge.
With a powerful message that is easy to decode because it is part of the popular Mexican language, “We can with the complete package” shows the scope, experience and infrastructure that Estafeta has to offer logistics solutions in Mexico and the world.
Under this communication concept, the creative team deployed a campaign that will spread throughout the year on TV, radio, out of home, social networks and digital platforms.
The centerpiece of the campaign is a 60-second audiovisual conceptualized by Birth Group and produced by Humano. Together, they achieved a piece that is undoubtedly different from what we have seen in the category and, above all, that manages to define and convey very well what Estafeta is and does for its customers.
With this campaign, Estafeta joins the client portfolio that Birth Group won in 2022, in addition to promising a dumbbell that will bet on the creativity and effectiveness of ideas. Another example of this is this radio here
After the launch of this always-on campaign, we will surely see and hear Estafeta on the streets, airports, screens and even on TikTok.