When it comes to meeting the objectives of our strategies from marketing, it is necessary to have certain profiles that are indispensable so that you agency can achieve effective results, today we will show you some of them that.
The marketing has become an essential activity for the different businesses, projects, brands and companies to achieve the strategies needed to boost your positioning, in addition to improving your image and even increasing your sales. Similarly, the communication and trends from increase They are in constant change due to the arrival of new technologies, needs and opportunities, where we are currently more and more pigeonholed to move into the digital world. According to the study of Digital 2021 carried out in a joint effort by Hootsuite and We Are Social, It was shown that during the last year there was an increase in Internet users, with the result that approximately 60 percent of the world population already has this service, causing at least 53 percent of the population to have at least except a social network where according to StatistaThese spend an average of 2 hours and 25 minutes a day (depending on the country).
The presence in the world digital by users, it is also constantly growing, representing a constant advance in the number of content both created and consumed. This type of event led to the fact that various agencies around the world are specialized in this type of service, where digital content is their main source of income.
For a digital marketing agency to be able to offer effective and efficient services, it must offer some basic services and Mott Marketing He mentions some of them:
Email marketing
Sending e-mails capable of reaching a massive reach is of vital importance to publicize certain products, services, follow up on consumer purchases, commercial, keep them up to date on any type of update by companies , etc. Although this strategy is not as new as others, it continues to be effective in reaching potential customers.
E-Commerce
The growth in online sales has shown its effectiveness, even more so during the pandemic. In accordance with Forbes, the decrease in social mobility caused by the presence of covid-29, managed to increase the number of online sales in Mexico to 81 percent in 2020, representing approximately 316 million pesos, that is, 9 percent of the retail sector from the country; This is why these types of online stores are essential to integrate our marketing services within our agencies.
Content marketing
Not only is it enough to create content to create it; The best agencies are very clear that to raise the brand value of a company, they must choose to carry out the necessary content strategies, quality and value for the consumer, resulting in a better brand positioning (in addition to being able to win customers without the need to invest in direct or mass advertising).
Web Analytics
It is necessary to know the statistics and results of the online sites to know which strategies are working and which are not, to know in which direction to direct our efforts and achieve better results (in addition to greater clarity to improve the user experience) .
Web Design and Development
It will be the presentation of the company (passing the first step of the social network), where the design and the browsing experience during the first seconds is of vital importance, ensuring that the user stays longer browsing the site or leaving it and being one more than the bounce rate.
We already show you some of the services essential with which one digital marketing agency must count, however, one person cannot carry out all these activities, they must have some specialized essential profiles in each of the areas to have effective results; so that Agency Menu and Strategy and Business some of the profiles from marketing who are capable of achieving these and more goals.
Creative
Creatives are essential to be able to create striking messages, products and strategies that succeed in prevailing in the mind of the consumer, without the need to plan large amounts of money to achieve effective results. These are responsible for creating ideas and concepts that not just anyone could carry out. These can stand out in the world of copywriting, photographers, video editors, animators, art directors, illustrators, etc.
Social Media Specialists
Taking into account that people spend an average of 2 hours and 25 minutes a day in networks social, we need experts who know from head to toe how these platforms work. These are the ones in charge of creating strategies and bells in social networks so that our clients and brands can interact with us, in addition to maintaining the reputation of our brand.
SEO and SEM specialists
Google is the most used search engine in the world, so keeping our projects well positioned in it can be of great advantage over the competition. The specialists on SEO and SEM make our pages are among the first results when looking for information, managing to increase the organic traffic of our customers.
Account staff
These will be responsible for mediating the relationship between the client and our agency, who communicate the client’s needs to the company and vice versa. In the same way, they are involved during the creative process of the campaigns, in addition to being responsible for selling new ideas.
Brand Manager
These are responsible for communication according to the community and maintain the participation of the brand within the market. This has a capacity for influence, active listening, teamwork and empathy, as is seen in the constant need to solve image problems that customers may have, in addition to creating new business proposals and strategies where its main function will be to create, give image, transmit the values of the brand and achieve its effective positioning through the necessary strategies.
E-commerce manager
Manage an account e-commerce It needs professional management, so it must have knowledge of navigation, security protocols, statistics, positioning on the web (SEO), etc. This will be present from the selection of the products and selection of the marketing (and sales) strategies, to the distribution of the products.
UX UI Designers
The first face of the companies could be the networks social, since it is more possible that users find out about our brand through the use of these. However, once the first filter is passed, they must enter our clients’ website, being a crucial moment where they will decide whether to stay within it or withdraw, a choice that will be directly influenced by the design of the pages and the user’s browsing experience. ; the experts on UX / UI They will be in charge of making these striking pages and that they manage to create a comfortable navigation for potential prospects.
Cyber security specialists
Within a digital world, due precautions must be taken to prevent our pages and accounts from being affected by malicious infiltration, either by users or software that could steal our information, data, accounts, etc. These specialists They will be responsible for implementing security protocols and tools that will allow us to keep the data and privacy of both our agency and clients safe.
These were some of the Essential profiles in your digital marketing agency to achieve effective results, in addition to aa good experience for our clients and yours.
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