- “Enjoy All Ways”, the new from MG and TODAY Mexico in a highly creative campaign
- The new HOY Mexico campaign for the launch of Morris Garage (MG) captures the best of the brand’s British style
- The production was carried out by HOY México and Whiskey Films, under the direction of Arturo Pereyra and Salvador “SAVA” Alvarado
“Enjoy All Ways” is probably what best describes the new HOY campaign, the Havas Group agency led in Mexico by Jairo Lezaca (CCO & Managing Partner) and in the region by Tony Waissmann (CCO Regional Latam), in which they present the new of the English brand Morris Garage (MG).
Life teaches us to take, from a long list of possibilities, the way to go. In the end, the final decision rests with oneself and, whatever path we are going to take, there will be risks and complications, and even changes of route.
It is normal, because, in fact, life itself is like this: full of contradictions and events that, many times, we do not understand or explain ourselves. Therefore, the best thing is to enjoy the moment, enjoy the road with everything and its changes of route.
And it is that, in a way, that is what the new new campaign, “Enjoy All Ways”, by HOY México, is about, which was developed and filmed in our country, which added that touch of Mexican humor that represents us so much. .
This, in the world of marketing, is one of the most used resources in campaigns and that, almost immediately, usually connects with consumers. In these times of global chaos caused by the pandemic, the trend for brands is to launch campaigns that seek the positive side of life, in order to connect with the emotions of the audiences.
In this way, and with the help of a highly creative campaign that mixes the more British side of MG with the humorous touch of what it means to be Mexican, one of the feelings that has become known the most in these days of national holidays and celebration of mexicanidad.
In Merca 2.0, we spoke with Jonathan Alatorre, Account General Director of HOY Mexico, who spoke about the “Enjoy All Ways” campaign with which Morris Garage (MG) reaches the English brand in Mexico:
“This is a campaign that we have been working on for several months with the help of large clients such as Daniel Nava and Patricia Balderrama, who have trusted the work of HOY Mexico and also of Havas Group Mexico,” he said.
“MG is one of the accounts in which we work under the Havas Village model, whose proposal is to integrate all communication disciplines in one place. For this MG launch in Mexico, we integrated many teams. On the one hand, Alex Torres and JD Vega, who led the strategy team. On the other hand, we work with the Data team led by Fabián Gutierrez and Alex Valenzuela. Also integrated, and led by Laura Bonilla and Bárbara Ferman, the Media team joined forces, as well as the creative team led by Diego Servin and Itzel Zamora. We have a result that we are very proud to share ”, he concluded.
Creativity is one of the essential requirements for brand campaigns, and it will always be that way. However, it is not necessary to invest large and strong amounts of money to develop an idea that reflects what the consumer expects.
For a few years, the trend in advertising and marketing campaigns has focused on issues much closer to the reality of customers and / or consumers, and these, in the end, have also changed over time. .
Currently, a large number of campaigns aim to reach audiences through strategies with a more human sense and closer to what happens in reality. In that sense, “Enjoy All Ways” reinforces the idea that, despite everything, the most important thing is to enjoy life, to enjoy the road or roads we will have to travel.
It is not, as such, a campaign full of paraphernalia and big movie or television stars that can even reach millions of users with a single click. On the contrary, the element of simplicity or sobriety that it presents is more than attractive that, added to the discourse or narrative it raises, it can connect in a very natural or organic way with the consumer who, every day, expects other types of content both in advertising campaigns, such as television content and social media.
The production of this campaign was carried out by HOY México and Whiskey Films, under the direction of Arturo Pereyra and Salvador “SAVA” Alvarado. After several days of filming, the result was to capture the best of the brand’s British style, perfectly mixed with the Mexican sense of humor.