Domino’s and Electrobike have teamed up to promote a home service in favor of the environment with bikes electrical.
The consumer is becoming more and more aware of the negative impact of Business and different products on the environment, mainly caused by large factories, so it is constantly looking for new alternatives that are a little friendlier to the world. Among some of the ways that transportation companies are looking to make the change, we can find those that have chosen to integrate into the electric world with cars, skates, motorcycles and bikes that work with electricity. Despite the fact that these types of alternatives can represent a considerable monetary investment for the consumer, with the passage of time they promise to be even more viable than other means of transport where the use of gasoline predominates, since in effect, it is they would be avoiding this expense.
This would represent a new opportunity for the different brands that are not within this industry (yet) to increase their income, since according to the GlobalWebindex study, 6 out of 10 millennials (22-35 years old) would be willing to pay more money for green and sustainable productswhile Gen Z would follow with 58 percent pro-environment preference, 55 percent for Gen X and 46 percent for baby boomers.
In accordance with Business Insider, Electrobike would have made an alliance with Domino’s to deliver your pizzas and other food in a service to address ecological, with bikes electrical. It would be a pilot program, where there are 35 bikes electrical Electrobike who would distribute said products of Domino’s; Similarly, the media comments that Alejandro García, Director of Strategy for Electrobike mentioned:
“The intention is to have a better city with less noise, less pollution, less traffic; a more livable city “
This program is primarily in seven branches in Mexico City, located in Del Valle, Roma, Condesa, Anzures and Napoles. These could be used in the CDMX bicycle lanes, since they reach up to 30 kilometers per hour and they would not be violating any norm.
The strategy director of Electrobike He also mentioned that this idea has not only motives sustainable, but with these bikes electrical what will you use Domino’s, it is expected that maintenance costs and fuel use will be reduced, in addition to that the delivery men will exercise.
This pilot program is planned to last seven months, while adding to the sustainable urban trend in other countries, such as Canada, Japan or Turkey.
Increasingly trademarks from different industries have been showing their interest in joining the trend eco friendly, either for moral or image interests. An example of this we have with Adidas, who in recent years has been creating various shirts and equipment for athletes made from recycled materials, such as the Real Madrid pro environmental shirt; or even Nike, who revealed in his report that in 2020 all of its facilities in the United States and Canada used 100 percent renewable energy.
There are various ways for companies to also enter this trend, including their means of transport, however, one thing is for sure, they all try to show themselves in favor of the environment, improving its brand value, image before the consumer, and generating less environmental damage. How much would you be overpaying for environmentally friendly brands?
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