The Apple CEO was unhappy with leaked confidential information by employees and drew their attention through an email, which they filtered in the same way.
Apple is one of the most important technology companies today due to several factors, including the sale of its electronic devices such as the iPhone, however, its success is not due only to this. According to a study by Statista about the companies with the highest brand value worldwide, Apple would be leading the ranking with 263,375 million dollars, followed by Amazon in second place with 254,188 million dollars, Google in third with 191,215, Microsoft in fourth with 140,435 and Samsung in fifth with 102,623 million dollars.
Of course, the leading technology company owes part of its worldwide recognition thanks to the sale of its latest generation devices such as cell phones, tablets, smart watches among other accessories, however, its success goes beyond what technology can represent. at our fingertips.
The study of Statista shows that Apple’s second strongest revenue area is due to the services the brand provides, including its presence in the streaming market, its music, shopping, and cloud storage; Still, staying in the mind of your consumer goes beyond monetary figures. Over time, it has managed to carry out its marketing strategies effectively by doing a good job with its advertising, which manages to sell the consumer feelings, emotions, experiences, comfort, simplicity and innovation.
Despite this, like any other company it has presented a couple of problems within the company, such as its most recent case of information leakage.
Apple CEO scolds employees for leaking confidential information and they leak their scolding
According to The Verge outlet, the CEO from Manzana, Tim Cook, sent a email to company employees about a meeting that was leaked to the same site last week where he mentioned that the company would require frequent tests for unvaccinated employees, but did not comply with the mandate of the vaccine; He also mentioned that he was eager to move on after the antitrust case between the company and Epic Games; both news were leaked to The Verge site.
This caused the CEO from Manzana was seen in the need to write an email and linking these leaks with other of its products, so it is doing “everything in our power to identify those who leaked“, Mentioning that those employees do not belong to Manzana. The mail, according to The Verge, mentioned that:
“I am writing to you today because I heard from many of you who were incredibly frustrated to see the content of the meeting leaked to reporters. This comes after a product launch in which most of the details of our announcements were also leaked to the press.
I want you to know that I share your frustration. These opportunities to connect as a team are really important. But they only work if we can trust that the content will stay within Apple. I want to assure you that we are doing everything in our power to identify the leakers. As you know, we do not tolerate the disclosure of confidential information, be it the intellectual property of a product or the details of a confidential meeting. We know that leakers make up a small number of people. We also know that people who leak confidential information do not belong here. “
These types of problems are not the first time they have happened, however, after the leaks of the products and information, it is ironic that the I scold the employees from Manzana.
Image problems due to information leakage
For obvious reasons it is frustrating for trademarks the information leak By other means before the companies themselves do so, this could demonstrate low employee loyalty to their companies. Similarly, Obstec He comments on his blog about some of the consequences that this type of data breach could generate, such as financial prejudice and loss of credibility
This type of situation had previously been experienced in world-known brands, such as the cases of the leakage of future projects, secret agreements and other data from brands such as Tesla, Toyota, Grupo Fiar Chrysler, Ford and GM (information from The New York Times).
A leak of information by employees to a company affects its brand imageHowever, it should be noted that it is not always the problem of employees, but there may be cyberattacks in which information from companies can be stolen, however, in the same way, the image of brands can be affected by attacks since These could be resolved if the necessary cybersecurity measures were carried out.
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