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Consumers have begun to prioritize aspects such as sustainability in terms of their way of consumption.
Currently, the shopping experience before, during and after the act is carried out, is essential to generate links between the brand and consumers.
New technologies largely define the way in which consumers behave.
The end of the year is just a couple of days away and with it the promise of 365 days full of new opportunities; however, there is no better way to anticipate the growing changes, than knowing the trends that are coming, That is why we present some of the consumer trends for 2023.
Consumers, like society itself, are an entity in constant change, therefore companies and firms must know how to stay within the taste of consumers, knowing both the social and political context, as well as the technologies that dominate the conversation and the way in which the community perceives certain aspects.
Well, today, and thanks to a large extent to the havoc generated by the global health crisis and social distancing, the main concerns for society have been: aspects such as physical and mental health care, as well as sustainability, digital conversation and the coherence of brands between their actions and what they say.
Digital consumption trends for 2023
At present, social networks and digital platforms have been cemented as technology and trends, an aspect that has fostered various trends among new consumers, according to the Mexican Association of Online Sales (AMVO), in Mexico during 2022 it increased from 30 percent to 32 percent in an age range of 25 to 44 years, which is considered the main audience of websites and marketplaces. That is why the following digital consumption trends can be pointed out for 2023:
- Food: 77 percent.
- Fashion: 64 percent.
- Electronics: 55 percent.
- Culture: 52 percent.
- Toys: 51 percent.
- Beauty and personal care: 49 percent.
However, this is not the only growing consumption trend, because as mentioned by Saúl Vargas, General Director of Pakke Mexico, “during 2023 the mission of parcel services is to anticipate and try to make the client informed at all times about where his package is, because that is something that today is very important for all people who buy online, since they want to be informed about the process of their shipment, if they should be prepared to receive it during the day and that it does not affect their activities with changes in the shipment of the product”.
“Currently, 86 percent of our customers who are brand promoters, 10 percent are passive customers, they commonly do not recommend you and do not speak ill of you, this means that they have a neutral shopping experience and while a 4 percent of consumers if they speak badly about the service, so it is important to identify points for improvement in deliveries,” says Vargas.
For both brands and consumers, it is important to know what are the consumer trends that are coming, because it is in this way that the panorama of options available can be expanded, to achieve the desired positioning or purchases. better informed.
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