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In the study “2020-2021 Aflac WorkForces Report” reveals the main benefits for employees to make a career in the companies where they work.
Inside of the “2022 Job Seeker Nation Study” it was defined what motivates an employee to accept a job.
A video published on social networks shows the gift that Coppel gave to an employee who, according to what is described in the visual document, had worked for the company for 10 years.
In today’s working life, managing to stay in a company for a long time is more of a challenge than a reality, especially since we live in a context in which job stability, in Mexico, seems conspicuous by its absence.
Now, this does not mean that there are not cases in which employees have worked for a certain company for at least 10 years, being an achievement that, on many occasions, is usually highlighted. Of course, for something like this to happen there must be elements that benefit the employee.
In this context, when he defines what will help his permanence in a job, the 2022 Job Seeker Nation Study revealed that the majority of those interviewed, that is, a 30 per cent of them, he seeks a balance between his job and his personal life; the 34 percent look for jobs where the work centers are close to their homes and for the 29 percent the culture and values of the company where they are going to be employed are fundamental.
On the company side, it should be noted that there are a considerable number of them that offer various benefits to their employees, so that the relationship with the staff lasts longer than “usual”. At least, that’s what the study suggests. 2020-2021 Aflac WorkForces Reportwhich indicates that the 86 percent of companies surveyed said they offered better health insurance; the 78 percent resorted to the provision of retirement plans; and a 73 percent offered dental insurance.
Employee celebrates 10 years in Coppel and this was her gift
Today, if something is changing the relationship between companies and their employees, it is social networks, spaces through which it is possible to learn about all kinds of situations that exalt companies, but which also tend to show controversial cases.
On TikTok, a young woman who describes herself as an employee of Coppel He has decided to show the gift that the company gave him for having worked for the brand for 10 years, a video that, so far, has already collected the amount of 1.5 million views.
@gabrielafuentes121 Obsequio de empresa Coppel por mis 10 años , 😍😍
Beyond the company-employee relationship, loyalty to a brand is not easy to achieve. This is pointed out by the Harvard Business Reviewrevealing that the fact attracting a new consumer can be up to 25 times more expensive than retaining those who are already established with the brand.
In the same way, it is time to put the study in context Brand Keys Loyalty Leaders 2021which reports that Those brands that enjoy the most loyalty are the ones that have a real influence on people’s daily lives..
So, in these times where working life happens very quickly, these types of cases are usually good publicity for the companies themselves, because, in the end, they seek to publicize various messages to attract audiences and social networks, today, they play an important role.