Archetypes are stereotypes, profiles of society, characters from our present history, from the past and little by little we are chewing them for the future. It is key that marketing agents project an image to stereotype who we are as people and also for the brand we represent.
Generate a real and true reputation of what we are, with authenticity for our closest and closest audiences; a real identity that reflects what we are, because if it is not like that, every lie is flimsy and will be known. The truth will make us free.
The trial in the United States of Mexican official Genaro García Luna tells our story as a narco-state in minute detail
I followed the coverage of what happened in the trial of Genaro García Luna as an audience in different traditional media and podcasts and I still do not fully understand the narrative of what happened. It is a kind of mix between a postmodern fiction and liquefied magical reality with a script of Netflix either Amazon Prime Video,pbecause the story told by the prosecutors’ witnesses was as if taken from the episodes of the series of El Chapo of Netflix Originals.
At the same time, the DEA authorities or the American drug traffickers who do exist and traffic and distribute Fentanyl could not be stained once we send it from here with a large supply chain, strategically and surgically as the Mexican cartels know how to do. But there are also gringo drug traffickers, it was forbidden to speak of those in the trial. It seems that the narrative that was told is that of the classic Mexican narco of the Sinaloa cartel and the Jalisco Nueva Generación Cartel, who are already protagonists of narco culture, archetypes and characters of games in the entire world.
It’s sad, but if we did a qualitative market study and formed archetypes or urban tribes that represented each country, the Mexico brand would be a narco distributor of Fentanyl who does business with the Orient to kill American citizens. This narrative and this archetype is dangerous and of course it is unfair. But it cannot be denied that it is true that we have lived in the middle of a narco-state for more than 30 years and this has to change, although there is no apparent solution. Because the market is so strong that it beats everything. It is time for order and humanism to win and for the Mexico brand to begin to renew and polish itself so that we can tell a better story about ourselves and our society. Archetypes are a mirror of society, not a law of life.
