Elon Musk is considered the richest man in the world, according to Statista.
Ricardo Salinas has his place on the list of the richest men in Mexico.
Customer service is a definite area in growing a business.
Elon Musk He is the richest man in the world according to Forbes and you just stole a client from Ricardo Salinaswho is one of the richest men in Mexico.
The case makes us look closely at a study of YouGov where the reasons why consumers switch brands are listed.
The majority, ie 31 percent, said it was due to the product lying about its performance, while 23 percent said it was due to failure of the purchased product.
“During a 2021 survey of adult consumers in 17 markets around the world, 21 percent of respondents said they switched vendors or products specifically because of the brand’s low environmental impact. Lying about the performance of the product was the most mentioned reason, mentioned by 31 percent of the interviewees”, explained Julia Fariaanalyst of Statista exclusively to platform subscribers.
Salinas loses client to Musk
Elon Musk won a client from Ricardo Salinas and the case was narrated by the consumer, who said he discovered Musk’s internet brand, after TotalPlay’s rejection to install the internet service, which he required for the newly built building.
Don Ricardo.
I built some offices and I needed Internet, @totalplaymx passes 30 meters away, I started a year ago to request the service, they always denied it. After a year and one last attempt, I have already resolved it with a company 3,000 km from here. In 5 days. pic.twitter.com/g4Mq88KFUc– Hector Cuervo (@elcuervo2013) April 17, 2023
“Don Ricardo. I built some offices and I needed Internet, TotalPlay passes 30 meters away; I started a year ago to request the service, they always denied it. After a year and one last try, I already resolved it with a company three thousand kilometers from here. In five days,” the user known as Hector Cuervo (@elcuervo2013, Twitter).
After his complaint in which he showed the antenna of starlink that he obtained, Salinas’ response regretted the service that his company offered but appreciated that globalization allowed the client to acquire a competitive product.
The story is a case of how a foreign company gains customer service from a Mexican company, which in this situation denounced by Hector Cuervowas due to the firm’s refusal to install internet, arguing that it was outside the coverage area, a fact that the user denied, as he explained that they install internet 30 meters away.
This is not the first time that a foreign company has challenged a Mexican businessman on his court. Let us remember that since Walmart launched its cell phone service baitthe company at the time beat Carlos Slimowner of Telcelin the acquisition of new customers.
“Given the current situation and the new normality that we will experience in a few months, being connected is essential, and doing it at the lowest prices allows us to fulfill our vision of offering low prices so that Mexican families can live better,” he argued. Beatriz NunezVice President of Growth Walmart of Mexico and Central America, when it launched the telephone service for said chain of stores.
The reports on that occasion warned that Walmart’s business had reached 5.6 million active users, which translated into 3.3 million new users compared to 2021, while in the same period, América Móvil increased by only 2.3 million thousand new users.
Said growth in numbers as it happened to bait vs. Telcel, taking a foreign company like Walmart outperform a native Mexican business like Telcel, allows us to understand the importance of aspects of the branding such as novelty and customer service.
Working on these resources allows scenarios where not only a Bait has a higher volume of growth than Telcel, but also an Elon Musk internet antenna ends up conquering an entrepreneur.