By the time Elon Musk is done unpacking on Twitter, he has a change almost ready to roll out to the social media platform he just bought.
As published by the tycoon this Saturday, October 29 on Twitter (where else, if not), in the future, users will be able to choose the version of the platform that they like best based on the rating of their tweets.
In a I post As Twitter’s new owner, Musk wrote: “Being able to select the version of Twitter you want is probably the best thing, just like a movie’s maturity rating would be.”
And then he clarified: “The rating of the tweet itself could be auto-selected, and then modified by the comment made by other users.”
First change in Elon Musk’s Twitter
This is not the first that Musk announces regarding the possible changes that are expected to occur in the social media platform.
A day earlier, on Friday, October 29, Musk said that Twitter will form a content moderation council “with broad and diverse points of view”.
In addition, he clarified that no important decisions will be made about the content of the platform nor will accounts be reintegrated before that council meets, he said, in obvious clarification regarding the versions that spoke of a reopening of the account of the former President of the United States, donald trump
Good point.
Being able to select which version of Twitter you want is probably better, much as it would be for a movie maturity rating.
The rating of the tweet itself could be self-selected, then modified by user feedback.
— Elon Musk (@elonmusk) October 29, 2022
After a “soap opera” that lasted 6 months, Musk now takes on the job of righting Twitter’s ship in a very complicated business scenario for social networks. Perhaps the most stormy in his industry.
In just the past 10 days, just as Musk’s $44 billion offer finally went live, the media landscape has darkened more than ever.
Facebook parent Meta Platforms, Snapchat parent Snap, and Alphabet, which owns Google and YouTube, saw their share price plummet after delivering worrying financial reports.
YouTube posted its first drop in ad revenue since it was born, while Snap has warned investors it is operating on the assumption of no revenue growth.
Meanwhile, Meta spooked investors with slowing revenue and a commitment to spend tens of billions more building out the metaverse, which has yet to attract a significant user base.
The market value of Meta fell below $300 billion for the first time since late 2015.
Twitter shares some of the same challenges as its rivals, including a difficult macroeconomic climate exacerbated by inflation and the war in Ukraine, competition from TikTok, and the fallout from Apple’s ad tracking changes.
Twitter also has unique problems to contend with, including the possibility of losing advertisers who are uncomfortable with Musk’s “unprogressive” vision.
While he has said he wants to boost subscription business and rely less on advertising, the truth is that ads account for 90 percent of Twitter’s revenue.
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