Francisco Ricaurte was named president of UPS Mexico and Latin America, After an extensive career of more than 25 years Working in different areas of the company, Francisco Ricaurte will lead the growth of the company in more than 40 countries and territories throughout the region.
He started in 1997 as a financial analyst, while his performance has been remarkable in various areas within the company throughout the Latin American and Caribbean area. He has held various leadership positions within the companyserved as vice president of UPS Supply Chain Solutions managing international operations of air, sea, land cargo, customs, logistics and distribution of all countries in Latin America.
elGourmet, the leading gastronomic content platform in Latin America, with 70 daily recipes and more than 130 chefsrenew your image.
The iconic G has gone through transformations and changes over the years, so this re-fresh de la marca conceives the G as a system that opens, expands and reassembles. This new image is the balance between what happened and what will come, it takes into account the history, programs, chefs, recipes and everything that made the brand a leader in Latin America.
elGourmet has almost 23 years inspiring millions of Latin Americans. At the moment https://elgourmet.com/ records 1.8 million monthly visits and it becomes a great platform for inspiration: from news, tips, television programs and where of course there is no shortage, the most complete recipe section of all with more than 14 thousand options of dishes.
Amigos for Kids with Republica Havas presented “Improperly used objects”, his new campaign. Since 1991, Amigos for Kids’ primary mission has been to prevent child abuse and neglect by valuing all children and strengthening families.
Regarding the campaign, Jorge Plasencia, co-founder and CEO of República Havas commented, “We joined Amigos for Kids to launch this campaign that raises awareness and advocates against child abuse. Five children in the United States die of abuse every day, and it is our duty to do our part to combat this evil.”
For her part, Karina Pavone, President and Executive Director of Amigos for Kids, pointed out that one of the objectives of the campaign is to highlight that Child abuse and neglect can occur in any family regardless of socioeconomic status.
Gray Mexico, agency directed in our country by Coral Arnedo, announced its expansion with Gray DSGN, a department that offers services of strategic design and brandingamong other specialized services such as packaging.
“Five years ago we started working with a client of retail that it had the need to change the image of all its own-brand products for the pharmaceutical, food and personal hygiene industries, among others. The project was much bigger than what we initially envisioned, which gave us quite a challenge to develop the identity of hundreds of products in a very short time. Based on this challenge, we hired profiles more focused on branding and we specialized in this business until we created Gray DSGN”, said Coral Arnedo, CEO of Gray Mexico.
This new business unit will provide customers agile solutions that unite the needs of the brand strategy with the communication strategymaking the process work more efficiently.