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Werevertumorro is a well-known Mexican influencer and recently confessed to being a neophyte in the use of screens and streaming.
With an answer to her mention in networks, Elektra took advantage of the question that Werevertumorro asked about how to use a screen and streaming on it.
Werevertumorro declared himself a neophyte in the use of screens and streaming, so through a confession on social networks, Elektra took the opportunity to do sales work.
“I am totally new and ignorant on the subject. If I buy a TV and I want to put Starplus, HBO, Paramount and so on on it, what should I put on it? What should i buy? I only know that Smart TV, and then?” Asked the youtuber who has based his success on the content as a youtuber, gamer and influencer that he has generated.
The fact became an interesting case of how to take situations like a publication, to sell as it did Elektra and thus achieve an unexpected result, especially when it is digital, in which the large number of resources at hand allow unique scope, especially when the value of a brand is understood and especially when new roles are assumed, such as specialized in social commerce.
First of all, let’s solve the TV thing 😂, here we leave you the best options on SmartTV so you can enjoy your favorite channels, take advantage of the #HotSaleEnElektra 😉 https://t.co/kMAQHAQrR3
– Elektra Mexico (@ElektraMx) May 31, 2022
Werevertumorro and the new consumer
What Werevertumorrothere is a profile of new consumers who consult everything on social networks and even many of them end up taking their purchase decision to brands willing to sell through Twitter.
The case occurred in Spain, where a marketer challenged the automakers to sell him a new car and only those who could convince him through Twitter would be his option to get a new car.
History reveals a very important resource and that is to be able to involve brands in new channels, under a completely new dynamic for many, to achieve sales.
CM all terrain
The work of a good CM has made this profile unique, this at the moment in which we meet and that has given way to a very interesting phenomenon of communication through social networks.
Within social networks a very important challenge is played and that is to be able to identify what is valuable for a brand. For example, responding to an influencer with almost 9 million consumers, about which television to buy and take advantage of to do sales work, is an example of this.
The point of sale, again is key
We previously reported how the point of sale had become key with its physical spaces to socialize and the story of a woman who found David Beckham in the store was proof of this.
Now we are talking about the importance of the point of sale, but having a digital presence, specifically on social networks, where the conversation that must be maintained with the consumer in this way, either with promotions or responding to complaints of poor service, for example, is chest.
sales opportunities
This is not the first time that Elektra has taken advantage of a selling opportunity. In 2021, a video that Jimena Longoria published on networks became popular, where when she made content for her Instagram account where she “mixed” with products from the store, the content became so popular that it ended up being answered by the brand’s CM and later used. for a mention of the then Buen Fin that was celebrated.
“We love that you visit us Jimena Longoria. How many more here want to mix their favorite song or #Elektracumbia on a new stove? Soon you will be able to premiere with ‘El Mejor Fin’ by Elektra!”, published the CM.