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“There are at least six major consumer trends in 2023”, Ana Maria Orvañanos.
GoTrendier has positioned itself as the largest second-hand clothing purchase app in Mexico and Colombia, with just over 11 million downloads.
The new generations have placed sustainability and mental health as a fundamental part when making purchases.
Within the current context, online commerce has positioned itself as one of the great consumer trends, it is derived from forced social distancing, caused by the global health crisis, an aspect that has directly benefited millions of entrepreneurs, as points out Ana Maria Orvañanos, representative of the GoTrendier marketplacewho points out that it was thanks to social distancing that the trends were modified, as well as the way in which it is consumed, for which he warns that there are at least six major trends among consumers in 2023.
GoTrendier, is a marketplace which has focused on the second-hand fashion trade, attacking the growing problem of overconsumption in clothing and with it ecological deterioration, demonstrating that apps are today the great bet of the new consumers, since Ana Maria, points out that GoTrendier has positioned itself as the ideal app in fashion consumption both in Mexico and in Colombia, avoiding just over 11 million downloads, over 10 million visits, in addition to having just over 1.4 million active merchants.
Ana Maria Orvadaños GoTrendier: Consumer Trends 2023
In addition to sustainability and the use of garments, Maria points out that, within the new consumers, there are at least six major trends, which will dominate the way consumers behave during the next year, that fostered by a change of consciousness within society, since “today consumers have become more avant-garde, now they question everything, before putting new ideologies, social changes and digital accessories, as well as mental health and sustainability”, for which he points out that they are the following six aspects , the trends that will define the way it is consumed for the coming year.
- Buy now pay later: Buying now and paying later has become one of the great particularities of consumption for the younger generations, since it is estimated that this payment method will register just over 55 percent of Dell eCommerce transactions for the next year, since today this market is made up of at least 44 percent by generation “z”.
- Augmented reality: Just over 50 percent of consumers consider that they would buy more online if they were to deprive themselves of clothing, so AR seeks to address this problem through an increasingly growing range of digital devices.
- Economy circular: At present, consumers have been increasingly interested in sustainable behavior, since at least 70 percent of searches within Google are related to sustainable issues, so GoTrendier bets on this sense for price, sustainability and income.
- voice trading, voice commerce has increased considerably, thanks to the growing popularity of the voice assistant, in which Apple’s Siri and Amazon’s Alexa, among others, have become the big trends; however, it is estimated that the use of voice will be an ally for consumers in the coming years.
- Consumption by reviews: Part digital conversation, it is undoubtedly one of the main little sisters, with which digital commerce has, so that product reviews are increasingly important when making a purchase, since it is estimated that little more than 35 percent of consumers read at least six reviews before making a purchase.
- Digital Wallets: As the way in which you buy has changed, so has the way in which payments are made, so the cryptocurrency market, as well as payment models per line, continue to increase not only in the number of users, but also in the number of options available for payments, such as QR codes among others.