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AppMagic has an estimate of the most downloaded language teaching apps in the world.
Activations have become a special benchmark in the app market, fundamental tools in brand communication.
At the end of 2022, activities have been unleashed that help to understand the creative direction that brands are taking.
Duolingo is a well-known application for learning languages and this Thursday it got out of the app store Y googleplay, to set up a street stall and give away green shorts, a color designed to receive the new year.
In a full projection of AppMagicbecause it covers the use of apps At an international level, we can locate the place where Duolingo is located, to understand why he thought of setting up a street stall to give out pants, as an activation.
According to the firm, Duolingo added more than 8 million 600 thousand downloads, only during February of this year. The second apps with the highest number of downloads in that period was cakewith more than one million 898 thousand of them.
“Language learning apps that focus on English as a foreign or second language were also popular, with cake accumulating approximately one million 900 thousand downloads and the specific application for children lingokids ranking third in the world. Language learning apps, which combine gamification of learning with language acquisition, have become an increasingly popular method of learning and practicing a foreign language for both adults and children,” he explained. L. Cecianalyst of Statista who was in charge of breaking down the study of AppMagic.
Green shorts to receive the year
kim de anda, Regional Manager from Mexico and Latin America in Duolingo, reported in a statement that he shared with Merca2.0, that the idea was to create a memorable experience, to reinforce the presence of the apps in the minds of users.
“We have achieved that Duolingo is not only synonymous with learning new languages, but also associated with a happy and creative visual identity thanks to the art, content and campaigns we carry out. In addition to this, we seek that Duolingo reflect the richness of cultures and customs of each country. From there was born the idea of uniting the Mexican tradition of giving underwear that attracts good wishes for the New Year with our communication messages to create something memorable and fun, but still very ‘Duo’”, he explained.
The activation consisted of setting up a street stall in front of the Ciudad Deportiva stadium, where green shorts alluding to the brand were spread out, which symbolizes the luck to learn new languages in 2023.
This activation is an important reference of how brands are closing 2022 and how important the physical space is for activations BTLwhere the underpants were protagonists, as happened in 2021, when the pitcher Sergio Romo starred in an act of exhibitionism when he dropped his pants in an unexpected search for prohibited substances.
No lie these r so 🔥!! Fellas love them too! thank u @saxxunderwear #thatswhatsup https://t.co/Fi66dD3SBa pic.twitter.com/7an3Tpnis2
– Sergio Romo (@SergioRomo54) June 30, 2021