Homemade coffee is no longer just with a machine and beans, or soluble, since Nespresso came on the market, it opened the way for many brands to enter this type of product. NowThe Dunkin’ chain launches coffee capsules.
The brand, which originally specializes in donuts, is looking to compete with starbucks. In other words, this new product category offers households coffee capsules of the 100% Arabica variety. The first coffee shop chain to release coffee capsules was the famous mermaid.
“Dunkin’ coffee at home”, is the campaign that has been launched in more than 33 countries where it has a presence with more than 11,000 stores. After launching ground espresso coffee on the market in 2022, the American brand ventures back into the coffee field.
Three types of coffee capsules
The launch includes three types of espresso for consumption: its original blend Signature Blend, light roast coffee Light Roastand strong roasted coffee Bold Roast.
You can find these in all Dunkin’ stores, also through their service delivery, and of course on Amazon. The presentation is in boxes of 10 units (coffee capsules).
Dunkin’ coffee is certified Fairtrade International Fair Tradewhich guarantees its production in the “Coffee Belt”, found in Central and South America. In addition, it ensures decent working conditions and purchases at a fair price.
The capsule trend has led many coffee brands to flex to meet a growing demand for these products. There is no doubt that machines like Nespresso, Dolce Gusto and Keurigamong others, have exploded the segment and more and more companies will join the board.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.