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Currently, the advertising mascot has an impact of more than ten percent on the sales of a brand.
A corporate mascot increases the consumer engagement score by 43 percent.
On September 28, it is the International Day of advertising mascots.
This year, with the return of concerts and events in Mexico, it has become popular for fans to throw the iconic Dr. Simi plush toy to their favorite artists, becoming a trend on social networks. Just like what happened at the recent concert of the British artist, Dua Lipa, who surprised Mexicans causing a stir because in recent days during one of her performances, at the Foro Sol, the singer simply kicked an emblematic stuffed toy of the publicity mascot of the Similar Pharmacy.
In terms of advertising, advertising or corporate mascots are very well known, which are characters that represent a brand, creating a bond between the product or service and the consumer.
The use of a mascot can be very effective in advertising and be a very useful element in the marketing of your company to capture the attention of consumers. According to data from Crux Creativean advertising mascot can draw attention to a product and make it more palatable to the public.
For its part, another study by the Frédéric Mistral circle explained that the advertising mascot has an impact of more than ten percent andn the sales of a brand, thanks to the impact it has on consumers.
For this reason, Dua Lipa kicked Dr. Simi’s stuffed animal
On Wednesday, September 21, Dua Lipa fell in love with the Mexican public, with her concert at the Foro Sol, but the singer caught the attention of many after simply kicking an emblematic Dr. Simi stuffed animal when it was thrown on stage.
It is worth mentioning that in the days before the singer’s concert, the name of Dr. Simi, since the fans shared how they prepared the stuffed animals with the artist’s best-known outfits to give them as gifts at the event. So much was the trend that “Simi Lipa” even emerged.
After the action in one of her functions in CDMX, she sparked a controversy among several of her followers, although some decided to forgive her for the act.
She trembled in CDMX because Dua Lipa’s butt kicked Dr Simi who was thrown at her and God had to punish her. pic.twitter.com/LvdnRVJikF
— Loui (@OyeLoui) September 22, 2022
However, that action that he had in Mexico City was not the same as that of a concert in Monterrey at the Banorte Stadium, where the interpreter of Levitating reacted differently, picking up one of the dolls that were thrown on the stage and even sang his song We’re Good.
Dua Lipa posed with the stuffed animal on her knee and then sang to it for a few seconds. He then winked in the direction of where the doll had been thrown at him and tossed it back.
Despite not keeping it, the reactions of the users were of liking and acceptance.
After the commotion that arose in networks due to the singer’s first reaction with the advertising mascot of the Mexican brand, Dua Lipa, she gave a brief explanation through her social networks where she assured that it was due to security measures.
Dua Lipa grabbed a Dr. Simi while singing “We’re Good” in Monterrey, Mexico! pic.twitter.com/42Yu72Zi9H
– Dua Lipa Mexico (@dualipamexico) September 24, 2022
In an Instagram story, the interpreter argued that these objects can be a danger to her and the dancers, but that this time there was no problem.
“Haha, usually when things get thrown on stage it can be a safety risk to me and the dancers, but this time it was perfectly timed. We are fine Mr. Simi”, he said in his story on the social network.
In this way, the singer has redeemed herself with Mexican fans, as we remember that since 2021 it has been considered a show of affection for artists.
Although not all have received them in a good way, as was the case with José Madero and Rubén Albarrán, the latter standing out for having decapitated the doll in full function.
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