Starbucks reported an increase in its sales despite increasing the price of its drinks in Mexico.
There are 753 branches in the country.
Starbucks Rewards already has 29 million active users.
A television host was accused of classism after he tried to expose a Starbucks barista on Twitter for misspelling his name.
It should be noted that His reported earnings were $908 million. during its second fiscal quarter, that is, an increase of 35 percent compared to the first period. Despite the 3.6 percent increase in their prices that they announced from the end of 2022 for Mexico.
Starbucks has pointed out that consumers in the United States are its main market, They are not reducing their spending despite price rises. Sales, comparable to coffee shops that have been open for at least 13 months, in the domestic market grew 12 percent in the second quarter.
Another extremely important market for the brand is China., where revenues rebounded 9 percent. Globally the increase was 11 percent. During the first quarter of 2023, the company opened 464 stores, accumulating a total of 3 thousand Starbucks around the world, of which 51 percent are operated directly and 49 percent licensed.
While in Mexicoup to September of last year, there were 753 cafeterias and that, in addition, in the last decade in the country they have invested around 6 billion pesos, as reported by the General Director of the company, Armando Torrado, for Forbes magazine.
The coffee brand also has a loyalty program called Starbucks Rewardswhich rewards and thanks its frequent customers for preferring Starbucks stores and products Coffee.
According to a CNN Media report, by October 2022, the program had about 29 million active users with annual growth of more than 15 percent in its customer base. Harvard on its own refers that Starbucks Rewards accounts for more than half of the sales generated by coffee shops.
Driver is branded classist
Host Horacio Villalobos was criticized on Twitter for displaying a Starbucks barista who wrote his name without the H and wrote “Education is the basis of any change and an important factor in restructuring the social fabric.”
And although his message has an important meaning, netizens commented that far from being a lesson it was classism, some of the comments were: “Ask @horacitu: did you tell the person that they misspelled your name? Why to restructure the social fabric and improve education in our country, we can contribute in the same way!”, “A spelling course for some and classism courses for others”, “I offer to give a basic spelling course to the barista (if you wish) on the condition that you also drink it, Horacio, because I see many errors in your tweets (even in your Twitter description) that include punctuation marks, tildes, spaces, capital letters, etc.”
Education is the basis of any change and an important factor in restructuring the social fabric. pic.twitter.com/UMBDi4aY3j
— Horacio Villalobos (@Horacitu) May 15, 2023
A comment that drew attention was the one made by @robertocorona1 quoting a media note about tiktoker Shabaz Ali, who revealed the reason why Starbucks employees misspell their customers’ names: take advantage of customer annoyance to receive free advertising.
According to him, his superiors ordered him to misspell people’s names on their glasses because of the potential for marketing that entails.
“I was receiving training and the director told me about misspelling names on glasses on purpose to get free publicity“, he explained.
He added that the influencers and the people who pretend criticize easily they were the main target because “they are definitely going to post about it.”
It’s unclear if the alleged policies actually apply to the company’s franchises, but the viral post caught the attention of users in TikTok. His video racked up more than half a million views and his followers were stunned by the confession.
However, the driver and also a theater actor did not take the comments in a very good mood, since he responded to many by questioning what they were doing following him.