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Today, according to what the company reported, Paramount Plus has more than 40 million registered subscribers.
Thinking ahead, the platform estimates that, by 2024, it will reach 100 million subscribers.
To date, the market for streaming is led by Netflix, reporting more than 220 million subscribers globally.
Following the trend set by some platforms, Paramount Plus announced that it will also raise the price of its subscription.
Paramount Plus continues to grow and, as if that were not enough, adding much more content to its platform, seeking to consolidate itself in an increasingly competitive market, although still led by Netflix and its more than 200 million subscribers.
Recently, the American platform reported a significant increase in the number of your subscribers: from having 39.6 million subscribers, I went to count 43.3 million; However, the company’s plans go even further, seeking to reach 100 million subscribers by 2024.
Of course, these numbers are far from what Netflix represents in the market, being the leading platform with more than 220 million subscribers, according to what the company revealed a few days ago.
In this context, let us recall that During the first quarter of the current year, 200 thousand users decided to unsubscribe from Netflix, a figure that, according to company estimates, would increase for the second quarter, anticipating losing two million more. Stopping here, it would seem that 2022 would be the beginning of the end of an era in which the Los Gatos, California-based company dressed like the true leader, paving the way for Disney Plus, HBO Max, Paramount Plus, among others. plus.
Today, finally, we know that the company, at a slow pace, is recovering from a significant fall and in view of this, it is worth highlighting the company’s latest achievement, which came thanks to ‘Dahmer’, a series that added up to 205.33 million hours in its third week of existencea figure that you don’t even series as ‘The Bridgertons’, ‘Stranger Things 4’ either ‘The Witcher’ achieved during the same period.
Paramount Plus, like Netflix, will raise the price of your subscription
Recently, it was announced that Netflix will raise its prices while announcing the arrival of its ad-supported service; However, it is not the only platform that is doing it, since others such as Spotify, YouTube Premium, Apple TV +, among others, will also make changes to their subscriptions.
Today, the trend is making noise again but with Paramount Plus as the protagonist, this is because the content platform will raise the price of its subscription, as announced by Paramount’s financial director, Navveen Chopra.
“We definitely see opportunities to increase the price of Paramount +. And you will see us do that in the future. I think it’s fair to say that prices are moving higher across the industry, you see that with a number of competing services, and we think that means we have room to increase the price. Of course, we will be smart about how and when we increase the price, because we will look to do it in a way that minimizes any kind of negative churn impact,” he mentioned.
Currently, in Mexico, Paramount Plus is priced at 79 pesos per monthwhich, as stated by Navveen Chopra, will be modified, although it is not known how much it will cost.
Without a doubt, the competition has become interesting, because, despite the fact that Netflix continues to lead the market with its more than 200 million registered users, others like HBO Max (with its more than 70 million subscribers) and Disney Plus (with its more than 120 million customers)Everything looks so that Paramount Plus can sneak in thanks to the content it has been adding.