Draftea, the Daily Fantasy Sports platform in Mexico that allows its users to create their Dream Team and obtain earnings of hundreds of thousands of pesos every week, is presented for the second year as the only Mexican brand with the rights to use player images and NFL and NFLPA teams for the 2023-2024 season.
This action is part of the platform’s plan to expand the fantasy sports market, where Mexico is one of the most important markets in the world. Here it seeks to surpass hundreds of thousands of unique users by 2024 and continue with double-digit growth month by month, both in revenue and in the number of users.
Through an agreement, which began last season with the National Football League in the United States (NFL) and the National Football League Players Association (NFLPA), a union that represents the players of said league, the sports startup You can use the name, image and position of the NFL players and teams to have a complete offer of fantasy game in Mexico in Spanish.
We continue to promote our alliance with the NFL Mexico. NFL by Draftea seeks to expand the use of fantasy sports with one of the sports most loved by Mexicans and take the passion of all these fans to another level.
Alán Jaime, founder and CEO of Draftea.
The NFL is the most watched league in Mexico after Liga MX, with approximately 45 million fans. Of that total, 45% are women and 53% are fans who are 34 or younger. Additionally, digital consumption of the NFL increased by 40% through computers, phones and tablets.
What is Fantasy Football?
Fantasy Football or Fantasy Soccer is a simulation sports game in which users build their dream team made up of different players and positions with a budget limit. Each play that your players make, in real life, adds or subtracts points to the lineup created. The goal is to finish as high as possible in the final ranking, by scoring the most points among all players. drafted.
According to data from TechNavio, Mexico is among the five most important markets for Fantasy Sports, along with the United States and Canada. North America represents 39% of the growth of this game worldwide.
What makes this Daily Fantasy Sports platform different?
Draftea was founded in Mexico in 2021 and officially launched to the public in January of the following year, it is the first Daily Fantasy Sports platform in Mexico. Its differentiator is the ability to choose players daily, and participate to get prizes every day.
It is backed by the Sequoia, Kaszek and Bullpen investment funds. And sports celebrities such as Pau Gasol, Iker Casillas, César Azpilicueta, Travis Kelce, Odell Beckham Jr., among others. In addition to the NFL, Draftea offers games on Mexican Soccer, England, Latin American Regional Cups, the European League, the Champions League, among others.
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