- The Spanish singer Rosalía is considered one of the most popular and successful singers of the moment.
- As part of his world tour, he performed in Mexico City and had some unexpected guests: several Dr. Simi stuffed animals.
- It is not yet clear if the tradition of throwing these objects at singers during concerts is a marketing strategy by the pharmaceutical company or a sincere action by fans.
One of the highest aspirations of any company is to make itself known to the public. Most invest millions of dollars to achieve it through different marketing strategies. The common thing is to do it through campaigns on social networks, but others prefer alternative paths. Such is the case of Similar pharmacies because through the Dr. Simi plush toys has achieved what very few.
The path of one of the most profitable companies in Mexico
This business has become one of the most successful in our country. It started in 1997 when the first establishment in Mexico was opened. The idea was quite simple but it was the beginning of a powerful franchise. It all consisted of offer generic drugs at affordable prices.
When contemplating that there are millions of Mexicans who live with minimum income, it was only a matter of time to position themselves in the taste of the population. While in a short time the strategy expanded with the placement of medical offices attached to each pharmacy. The idea was the same: offer general services at low prices.
Since then everything has been growth. In fact, the Federal Commission for the Protection against Sanitary Risks (Cofepris) assures that this type of economic establishments already offer more consultations per day than the Mexican Institute of Social Security (IMSS).
In addition to accessibility, other factors also influence, such as the distribution of establishments. There are more and more throughout the country and there is at least one in each neighborhood, so it is not necessary to go to a clinic or hospital.
Similarly, the fact of receiving immediate attention and not having to “take out a file” or wait hours to go to the doctor’s office have caused the doctor’s offices attached to pharmacies to be increasingly successful. In the case of Similar Pharmacies even have branches in Guatemala and Chile.
A new fad?
On the other hand, in recent years a new strategy has been implemented to boost the company. It is about Dr. Simi plush toys They are for sale in all pharmacies. They are based on the figure of the botarga that usually dances at the entrance of establishments.
Similarly, a new tradition or fashion is to throw this type of ornament at concerts. It is becoming more and more common, although it is still not clear if it is a marketing strategy or just a sincere action by fans.
The truth is that the most recent case occurred during the night of this August 14 in the presentation that the Spanish singer Rosalia offered in Mexico City. The moment was captured in several videos and even the interpreter raised several stuffed animals of Dr. Simi and posed with them with joy.
And you couldn’t miss the launch of Dr.Simi at the show @rosalia pic.twitter.com/nHUIXXZrqJ
—Indie Rocks! (@indierocks) August 15, 2022
They threw 3 Dr. Simi at Rosalía I love you my Magical Mexico pic.twitter.com/nIdCg4L0OL
– The Inéh (@inesdtoro) August 15, 2022
Who is Rosalia?
It is one of the most famous and popular singers of the moment. She is known for her style that combines elements of traditional flamenco with pop, urban and electronic music. Part of her success can be seen in the millions of followers it has all over the world.
In addition, it has also been awarded with important recognitions such as the Grammy awards and she is already the Spanish artist with the most awards given by the Latin Academy of Recording Arts and Sciences.
Also read:
From pharmacies to video games: Dr. Simi could appear in ‘Fall Guys’
Not so cheap! Dr. Simi’s NFT costs the same as 45 doctor visits
Doctor compares Similar Pharmacies with McDonald’s: “They are very cheap but not the best”